Senior Brand Manager

3 weeks ago


Mississauga, Ontario, Canada Campbell Soup Full time
About the Role

Campbell Soup is seeking a highly skilled Senior Brand Manager - Retail to join our Marketing team. As a key member of our team, you will be responsible for leading the development and execution of marketing strategies to drive business growth and brand awareness in the retail channel.

Key Responsibilities
  • Develop and execute multi-year strategic plans to drive business growth and brand awareness in the retail channel
  • Lead cross-functional teams to develop and execute marketing campaigns, including advertising, promotions, and in-store displays
  • Manage and analyze data to inform marketing decisions and optimize campaign performance
  • Collaborate with internal stakeholders, including sales, merchandising, and supply chain teams, to ensure alignment and effective execution of marketing strategies
  • Develop and maintain relationships with key retail partners to drive business growth and brand awareness
Requirements
  • 7-10 years of experience in marketing, preferably in the consumer packaged goods industry
  • Proven track record of developing and executing successful marketing strategies that drive business growth and brand awareness
  • Strong analytical and problem-solving skills, with ability to analyze data and make informed decisions
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
  • Strong business acumen, with ability to understand business drivers and make strategic decisions

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