Marketing Director

5 days ago

Swift Current, Canada Nutrien Full time

Harris is a leading provider of mission-critical software to the public sector in North America. As a wholly owned subsidiary of Constellation Software Inc., Harris has become the cornerstone for CSI's investment in utility, local government, school districts, public safety, and healthcare software verticals.

Our success has been realized through investments in our proprietary software and market expertise. This focus, combined with acquiring businesses that build upon or complement our offerings, has helped drive our success.

We are currently seeking a Director of Marketing to play an integral part in advancing our brand and supporting our mission.

The successful candidate will partner with our technical team to craft product-related marketing content that captures the essence of our innovative solutions.

About the Role

  1. Manage PPC campaigns within Google, LinkedIn, Microsoft, Capterra and other third-party pay-per-click platforms.
  2. Tradeshow and event execution – content creation, logistics, and invitation of top clients / prospects, all with an eye on messaging and ROI achievement.
  3. Work with Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
  4. Utilize Sugar CRM e-mail platform to improve overall customer experience.
  5. Submit product strings for translation.
  6. Work with the Cleverbridge shopping cart to create promotions, coupons, and product upsells.
  7. Write version history for each new product release.
  8. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
  9. Manage Social Media presence on LinkedIn, Facebook, and Instagram.
  10. Manage video content and create video scripts for video creation.
  11. Communicate company and product news to relevant publications, partners, customers, and peripherals.
  12. Update website with company and product news, product instructions and "how to's", updated partner information, newly added external devices, office news.
  13. Work with development team to migrate old website to new website.
  14. Respond to landing page leads with custom content.
  15. Create / modify landing pages as needed.
  16. Answer customer phone calls and chats as tier 2 response.

About You

  • You have 8 years minimum experience in an agency or equivalent setting.
  • You have 6 years professional experience in digital marketing.
  • You have working knowledge of HTML and Content Management Systems.
  • You have experience in managing digital marketing plans, including experience with directing organic and paid search, social media, and website usability.
  • You demonstrate expertise in quantitatively measuring results of marketing campaigns.
  • You have broad-based knowledge of marketing strategies.
  • You stay up-to-date with the latest trends and best practices in online marketing and measurement.
  • You have strong analytical skills and data-driven thinking.
  • You have experience with email marketing technologies such as Salesforce, Sugar, etc.
  • You have a bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, or similar field.

About Us

  • We offer 3 weeks' vacation and 5 personal days.
  • We offer comprehensive Medical, Dental, and Vision benefits starting from your first day of employment.
  • We offer Employee stock ownership and RRSP / 401k matching programs.
  • We offer Lifestyle rewards.
  • We offer remote work.

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