Digital Strategist

5 days ago

Swift Current, Canada Nutrien Full time

KioWare is a worldwide market leader in self-service kiosk and purposed device markets. Our kiosk system software is used by over 15,000 customers in over 140 countries.

We are looking for a Director of Marketing to help shape our marketing strategies and contribute to a vibrant culture that prioritizes growth, learning, and community.

This role will involve partnering with our technical team to craft product-related marketing content that captures the essence of our innovative solutions.

About the Role

  1. Develop and execute marketing strategies to advance our brand and support our mission.
  2. Manage PPC campaigns within Google, LinkedIn, Microsoft, Capterra and other third-party pay-per-click platforms.
  3. Tradeshow and event execution – content creation, logistics, and invitation of top clients / prospects, all with an eye on messaging and ROI achievement.
  4. Work with Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
  5. Utilize Sugar CRM e-mail platform to improve overall customer experience.
  6. Submit product strings for translation.
  7. Work with the Cleverbridge shopping cart to create promotions, coupons, and product upsells.
  8. Write version history for each new product release.
  9. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
  10. Manage Social Media presence on LinkedIn, Facebook, and Instagram.
  11. Manage video content and create video scripts for video creation.
  12. Communicate company and product news to relevant publications, partners, customers, and peripherals.
  13. Update website with company and product news, product instructions and "how to's", updated partner information, newly added external devices, office news.
  14. Work with development team to migrate old website to new website.
  15. Respond to landing page leads with custom content.
  16. Create / modify landing pages as needed.
  17. Answer customer phone calls and chats as tier 2 response.

About You

  • You have excellent customer service, written and oral communication skills.
  • You have 8 years minimum experience in an agency or equivalent setting.
  • You have 6 years professional experience in digital marketing.
  • You have working knowledge of HTML and Content Management Systems.
  • You have experience in managing digital marketing plans, including experience with directing organic and paid search, social media, and website usability.
  • You demonstrate expertise in quantitatively measuring results of marketing campaigns.
  • You have broad-based knowledge of marketing strategies.
  • You stay up-to-date with the latest trends and best practices in online marketing and measurement.
  • You have strong analytical skills and data-driven thinking.
  • You have experience with email marketing technologies such as Salesforce, Sugar, etc.
  • You have a bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, or similar field.

About Us

  • We offer 3 weeks' vacation and 5 personal days.
  • We offer comprehensive Medical, Dental, and Vision benefits starting from your first day of employment.
  • We offer Employee stock ownership and RRSP / 401k matching programs.
  • We offer Lifestyle rewards.
  • We offer remote work.