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Product Marketing Coordinator

2 months ago

Montreal, Quebec, Canada Jam City Full time
Product Marketing Coordinator Job Description

Ludia, a leading mobile game studio in Canada, is seeking a skilled Product Marketing Coordinator to support the Ludia games portfolio. As a key member of the marketing team, you will work closely with the Senior Product Marketing Manager to develop and execute promotional activations, drive engagement, and collaborate with internal teams and external partners.

Key Responsibilities:
  • Brainstorm and develop key promotional activations to drive engagement during key events
  • Support the Senior Product Marketing Manager in working with the studio production, design, art, and product management teams to gain alignment on priorities and product roadmap
  • Support and drive cross-functional collaboration with internal Game Team, Product Team, UA, Consumer Insights, Publishing, Social Media, Communications and IP partners to develop focused integrated marketing campaigns in alignment with product roadmap
  • Support and execute social marketing and community strategy, providing mentorship and guidance to the social media team member(s) responsible for editorial calendar, website and CRM execution
  • Support and execute portions of the brand strategy, including positioning, key messaging, and visual identity to reach the right audience and help our games stand out in the marketplace
  • Follow up and manage submission and approval processes with licensing partners. Provide and deliver ad hoc reporting and requests by licensor. Cultivate relationships to effectively collaborate, problem solve, and maximize co-marketing opportunities
  • Provide support to other studio Product Marketing Managers if needed
Why Join Ludia?

We take great care of our Ludians, offering a 100% flexible work environment, an impressive health plan, and a range of benefits including a collective RRSP, referral and bonus programs, and office perks in Old Montreal. If you're passionate about mobile gaming and marketing, we'd love to hear from you