Key Account Director On Premise
2 weeks ago
The Key Account Director, On Premise role is a high-level leadership position that requires a dynamic and results-oriented individual. This leader will contribute to volume, share, and distribution goals by developing, selling, and executing plans with all multi-unit Key Accounts within Foodservice.
This role involves driving annual strategic business planning initiatives and supporting the development and sales process of the greater Key Account team. The Key Account Director, On Premise must have excellent sales, business, and financial acumen with proven success in complex negotiations, joint business plan development, complex business problem-solving, forecasting, program development, communication, and presentation skills.
Responsibilities:
- Develop a deep understanding of the Canadian Multi-Unit Key Account footprint in Food Services, including drivers, and approach to category and item management, customer relationship building, and selling.
- Collect and analyze relevant category, customer, and consumer data to inform insights-led business plans for customers and prospects.
- Support distribution initiatives across geography and ensure 100% in-stocks on all authorized SKUs.
- Communicate with Red Bull stakeholders across sales, marketing, and distribution to effectively close contractual voids.
- Lead joint annual business planning between current and future multi-unit Key Account partners.
- Develop strategic regional lines of business and programs with integrated annual calendar plans to drive volume and distribution with positive ROI.
- Evaluate ROI prior to forecasting and recommending specific POS or customized solutions.
- Lead the annual strategic business planning process for Canadian Key Accounts – including all channel marketing programing, distribution priorities, activation tactics, and consumption driving initiatives.
- Participate in relevant key account Trade Shows and Conferences.
Requirements:
- Establish relationships with all local and regional stakeholders within our multi-unit Key Accounts business aligned with Red Bull, broker, and distributor partner sales teams.
- Initiate relationships with Lines of business Presidents and Regional Operators to elevate energy category within each Lines of business division.
- Assist in developing, tracking, and controlling budgets, aligned with annual Business Plan objectives.
- Manage expense spending of direct assigned budget.
- Control account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates.
- Drive post-promotion analysis, following all programs to evaluate promotional effectiveness.
- Use all available Red Bull Canada and customer data, information, and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned accounts.
- Strong leadership capabilities with the ability to drive change in a matrix organization and positively influence key stakeholders without direct authority.
- Recommend strategies to improve coverage and ways of working of total Key Account business.
- Leverage key multipliers to drive progression of the multi-unit Key Account pipeline.
- Identify and lead RFP opportunities within Canada to drive horizontal distribution.
Preferred Qualifications:
- 5+ years Sales and Key Account experience with multi-unit Key Accounts within Foodservice.
- Beverage or CPG experience preferred.
- Excellent communication, active listening, and collaboration skills.
- Complex negotiation skills.
- Innovative, solution-oriented mindset.
- In-depth knowledge of multi-unit Key Accounts in Canada.
- Understanding of key stakeholders in route to sale (Broadline/Broker/GPO).
- Self-motivated with an entrepreneurial mindset and the ability to work independently.
- Strong leader with ability to manage high-performing teams.
- Must be extremely proficient in Microsoft Excel and PowerPoint.
- Valid Driver's license.
- Bachelor's Degree.
- Travel 20-30%.
- Permanent.
- Benefits eligible.
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