Strategic Product Marketing Leader

3 weeks ago


Old Toronto, Canada Varicent Full time

A highly skilled leader is sought after by Varicent to play a key role in driving go-to-market initiatives. This critical position serves as a connection point between product, sales, marketing, customer, partner, and business development teams, influencing go-to-market strategy and executing key initiatives. The ideal candidate will have a strong track record of developing and executing go-to-market strategies, leading product marketing teams, and driving revenue growth in the sales performance management space. This role requires a deep understanding of the sales performance management market, as well as experience in developing and executing product marketing strategies that drive sales growth and customer engagement.

  • Key Responsibilities:
  • Develop and execute go-to-market strategies that drive sales growth and customer engagement
  • Lead product marketing teams to develop and execute product marketing plans
  • Collaborate with sales, marketing, and product teams to develop and execute sales enablement strategies
  • Develop and execute thought leadership programs to establish Varicent as a leader in the sales performance management space
  • Manage and execute product launches and product updates
  • Develop and execute cross-functional projects to drive business results

Requirements:

  • Experience: 10+ years of B2B technology experience, preferably in sales performance management
  • Track record: Proven track record of developing and executing go-to-market strategies and driving revenue growth
  • Education: Bachelor's degree in marketing or business, or related field
  • Skills: Strong leadership and management skills, excellent communication and collaboration skills, and a deep understanding of the sales performance management market
  • 4-6 Months: Execution and demonstration of progress on top projects
  • 7 Months & beyond: Varicent is committed to compliance with all fair employment practices regarding citizenship and immigration status.


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