Digital Marketing Manager

4 weeks ago


Boucherville, Quebec, Canada Danone Full time

About the Job

The Associate Digital Manager will play a key role in developing and executing the company's digital strategy, working closely with the brand channel strategy team to drive business growth and customer engagement.

Key Responsibilities

  • Influence the development of the digital strategy and ambitions through strong project management and execution of decided tactics.
  • Implement integrated, cross-channel digital marketing campaigns for both healthcare professionals and consumer target audiences, supporting key online activation.
  • Lead and support digital projects in coordination with key internal and external stakeholders, including marketing, medical affairs, sales, IT/IS, customer service, and digital agencies.
  • Continuously test digital products to improve customer engagement, drive growth, and acquisition.
  • Champion best practices with key stakeholders, ensuring vested interest in the success of marketing campaigns.
  • Manage and execute day-to-day brand awareness and lead generation campaigns, including posting diversified content and developing strategies to improve user engagement and drive action across all appropriate major social platforms.

About You

The ideal candidate will have a Bachelor's Degree in business, marketing, data sciences, or a related field, with two plus years of experience in writing marketing copy, digital marketing, and managing social media campaigns, utilizing content management and reporting tools across digital channels.

About Us

Nutricia Canada offers a hybrid work model based on a commitment to flexibility and employee choice, with the opportunity to work remotely and from the office.

About Danone

Since 1896, Danone has pioneered nutritional solutions that help people live longer, more joyful, and healthier lives, building on more than a century of research and innovation.



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