Market Research Analyst
1 month ago
Michelin is seeking a skilled Market Research Analyst to join our dynamic marketing and communications team. As a key member of our team, you will be responsible for understanding customer needs, behaviors, and experiences to generate ideas, identify opportunities to develop new offers or improve existing ones, and recommend inflections in the marketing strategy for the off-road business line.
Key Responsibilities:- Define, design, and deploy market research and/or customer insights.
- Challenge existing research practices and identify opportunities to conduct targeted market research to better understand customer expectations.
- Gather information on behaviors, uses, needs, expectations, the customer journey, and the evaluation of our brands and offers in relation to competing alternatives.
- Help develop and select the most promising customer value propositions.
- Evaluate relevant digital sources and methods to generate information about targeted customers.
- Analyze customer behavior based on collected data, identify trends, draw up marketing reports, and propose strategic actions to improve customer satisfaction and brand performance.
- A bachelor's degree in marketing, administration, or finance and at least 7 years' experience in a similar role.
- Proficiency in a bilingual environment (French and English) to communicate orally and in writing with colleagues and international partners.
- Ability to understand customers and their needs to create new opportunities for differentiation.
- Strong analytical thinking, data mining, and analysis skills.
- Excellent data visualization and presentation skills.
- Ability to work within a multidisciplinary team, understanding your environment while creating and maintaining your network.
- Occasional availability to visit colleagues in Europe.
- A comprehensive Total Rewards package with competitive well-being, health care, life insurance, and retirement benefits.
- Hybrid work arrangement with at least 2 days per week at the Michelin Laval or Magog Office.
- Collaboration with colleagues worldwide.
- Support for professional development.
- A stimulating role in a highly innovative company.
- An employee assistance program.
- Discounts on products.
- Varied activities and opportunities to get involved.
- Modern offices.
- Base salary based on experience, starting annual salary for this position - based on experience, starting annual salary for intermediate position $94,800 and senior position $107,600 plus bonus.
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