Senior Marketing Director, Wireless Consumer Experience
7 days ago
Bell Canada seeks a visionary Senior Marketing Director to spearhead strategic marketing initiatives for its mobility brands.
Job OverviewThe ideal candidate will possess a collaborative spirit, exceptional data analysis and strategic thinking capabilities, and a keen understanding of customer-centric marketing.
Key Responsibilities:- Strategic Marketing Leadership:
- Develop and execute comprehensive marketing strategies focused on wireless consumer segments, aligning with overall organizational goals.
- Design strategic marketing plans that consider new product feature releases, ensuring campaigns resonate with target demographics.
- Collaborative Execution:
- Foster strong partnerships across sales, pricing, operations, and digital teams to ensure alignment in marketing initiatives and product launches.
- Data-Driven Decision Making:
- Analyze market trends, customer behavior, and competitive dynamics to identify growth opportunities and inform strategic plans.
- Set and track performance metrics to assess progress against revenue and market performance targets.
- Creative and Strategic Positioning:
- Develop strategic marketing positioning tailored to the distinct needs of various consumer segments.
- Enhance brand awareness and representation through multi-brand marketing strategies.
- Future-Focused Planning:
- Create and manage comprehensive marketing plans extending 3, 6, 9, and 12 months ahead.
- Experiment with various permutations to improve key performance indicators.
- Proven track record of developing and executing successful marketing strategies in high-growth environments.
- Strong collaborative, organizational, and relationship-building skills.
- Exceptional data analysis and strategic thinking capabilities.
- Experience leading diverse teams and driving performance in campaigns.
- Average Salary: $120,000 - $180,000 per year.
- Bell Canada offers a competitive salary package, including medical, dental, vision, and mental health benefits.
- Opportunities for career advancement and professional growth.
- A dynamic and inclusive work environment.
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