Senior Marketing Director, Wireless Consumer Experience

7 days ago


Old Toronto, Canada Bell Canada Full time
Transforming Wireless Consumer Experiences

Bell Canada seeks a visionary Senior Marketing Director to spearhead strategic marketing initiatives for its mobility brands.

Job Overview

The ideal candidate will possess a collaborative spirit, exceptional data analysis and strategic thinking capabilities, and a keen understanding of customer-centric marketing.

Key Responsibilities:
  • Strategic Marketing Leadership:
    • Develop and execute comprehensive marketing strategies focused on wireless consumer segments, aligning with overall organizational goals.
    • Design strategic marketing plans that consider new product feature releases, ensuring campaigns resonate with target demographics.
  • Collaborative Execution:
    • Foster strong partnerships across sales, pricing, operations, and digital teams to ensure alignment in marketing initiatives and product launches.
  • Data-Driven Decision Making:
    • Analyze market trends, customer behavior, and competitive dynamics to identify growth opportunities and inform strategic plans.
    • Set and track performance metrics to assess progress against revenue and market performance targets.
  • Creative and Strategic Positioning:
    • Develop strategic marketing positioning tailored to the distinct needs of various consumer segments.
    • Enhance brand awareness and representation through multi-brand marketing strategies.
  • Future-Focused Planning:
    • Create and manage comprehensive marketing plans extending 3, 6, 9, and 12 months ahead.
    • Experiment with various permutations to improve key performance indicators.
Requirements:
  • Proven track record of developing and executing successful marketing strategies in high-growth environments.
  • Strong collaborative, organizational, and relationship-building skills.
  • Exceptional data analysis and strategic thinking capabilities.
  • Experience leading diverse teams and driving performance in campaigns.
Benefits:
  • Average Salary: $120,000 - $180,000 per year.
  • Bell Canada offers a competitive salary package, including medical, dental, vision, and mental health benefits.
  • Opportunities for career advancement and professional growth.
  • A dynamic and inclusive work environment.


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