Digital Data Analyst
5 days ago
VML South Africa is seeking a highly skilled Digital Data Analyst to join our team. As a key member of our Web Analytics department, you will play a crucial role in driving business growth by providing actionable insights and recommendations.
Job DescriptionAs a Digital Data Analyst, you will be responsible for analyzing website data and consumer behavior to identify trends and areas for improvement. You will synthesize and interpret marketing data into a narrative of business performance and actionable insights, delivering reports and presentations to stakeholders.
Key Responsibilities- Review and analyze website traffic, user behavior, and functionality to identify opportunities for improvement
- Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs
- Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements
- Lead analytics and tagging implementation, including configuration of Adobe Launch, Adobe Analytics, Google Analytics, and other Martech tools
We are looking for a talented individual with a strong background in digital metrics, dimensions, and KPIs. Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM) is also required.
Requirements- Bachelor's degree in a related field
- 5+ years of experience working in website analytics
- Hands-on experience with Adobe Analytics and Google Analytics
- Strong problem-solving skills and ability to work independently
- Excellent communication and interpersonal skills
If you are a motivated and detail-oriented individual who is passionate about digital data analysis, we encourage you to apply for this exciting opportunity.
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