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Digital Data Analyst

2 weeks ago

Toronto, Ontario, Canada BeachHead Inc. Full time
Job Summary
A Digital Data Analyst will be responsible for analyzing website data, identifying trends, and making recommendations to improve website performance. The successful candidate will optimize digital products related to personal savings and investments, leveraging tools like Adobe Target and Google Analytics to enhance user experience and engagement.

Key Responsibilities
  • Optimize digital products focused on personal savings and investments.
  • Test initiatives on the portfolio regarding personal savings and investments.
  • Analyze data to assess performance and identify pain points.
  • Collaborate with partners to understand and address their needs.
  • Articulate strategies to improve customer engagement.
  • Understand the site and its products online.
  • Leverage Adobe Target for optimization.
  • Use heat maps to analyze customer interactions with pages.
  • Develop hypotheses, conduct market testing, and make business recommendations.