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Marketing Strategy Director

2 months ago

Kitchener, Ontario, Canada Manulife Full time
Marketing Strategy Director

The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, responsible for driving the planning process for Marketing.

You will work closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada.

It will be critical for you to drive alignment across Canada and with the Global marketing team.

You will monitor and report on the execution of the marketing plan, including tracking of Marketing's scorecard and key reporting events such as the monthly business review.

The Director, Marketing Strategy and Operations will also manage Marketing's Book of Work, which includes all marketing campaigns and initiative spend, as well as our support of key initiatives in the IT Book of Work.

Key Responsibilities
  • Drive the planning process for Canada Marketing:
    • Lead the process to develop the Marketing Plan for Canada
    • Align with Global Marketing
    • Support the cascade and communication of the marketing plan
    • Identify KPIs and set targets in support of the plan to establish Marketing's scorecard
    • Monitor and report on execution of the marketing plan:
      • Track Marketing's scorecard
  • Identify across Marketing:
    • what's working, what is not working, and what we have learnt as we execute
    • Manage the Book of Work for Marketing:
      • Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing's Book of Work which cover our marketing campaign and initiative spend
Requirements
  • Experience in marketing; experience in digital marketing an asset
  • Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight
  • Ability to consistently deliver high quality results (attention to detail) within tight deadlines
  • Bachelor's degree required (Master's an asset)
What We Offer
  • Collaboration – builds beneficial networks to achieve collective business goals
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone
  • Flexible work policies and strong work-life balance
  • Boundless opportunity We create opportunities to learn and grow at every stage of your career
  • Continuous innovation We invite you to help redefine the future of financial services
  • Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives
  • Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact

At Manulife Financial Corporation, we are a leading international financial services provider, helping people make their decisions easier and lives better.

We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.