Marketing Content Strategist

4 weeks ago

Barrie, Ontario, Canada Albarrie Canada Limited Full time
Marketing Content & Brand Strategy Lead

Albarrie Canada Limited is a leading Canadian company specializing in designing and manufacturing innovative nonwoven technical fabrics that solve industrial and environmental issues. Our commitment to sustainability and cutting-edge technology has made us a trusted partner in the industrial sector.

Key Responsibilities:
  • Develop high-quality content, including technical blogs, whitepapers, case studies, and social media posts, tailored for our industry.
  • Translate complex product offerings into engaging and digestible content that resonates with target audiences.
  • Refine and enhance brand guidelines, ensuring consistent visual and messaging alignment across all channels.
  • Assist in the creation and refinement of customer personas, ensuring content speaks directly to industry professionals' needs.
  • Lead and execute integrated marketing campaigns, from digital ads to email marketing, ensuring alignment with business goals.
  • Track, measure, and optimize marketing efforts, using data to adjust strategies for optimal performance.
  • Collaborate closely with junior marketing staff, providing mentorship, support, and leadership in content creation and project execution.
  • Act as a resource for both junior and cross-functional teams, driving best practices in brand consistency and market communication.
  • Represent the company at tradeshows, conferences, and industry events to promote products, engage with clients, and enhance brand visibility.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related fields.
  • Experience in B2B marketing and technical content creation, especially in manufacturing, mining, construction, engineering or equivalent is strongly preferred.
  • Expertise in both content development and visual brand strategy.
  • Proficiency in marketing and design tools (e.g., Adobe Creative Suite, Google Analytics).
  • Strong project management and organizational skills.
  • Willingness to travel as needed for tradeshows, conferences, and industry events within North America.
Why Join Albarrie?

At Albarrie Canada Limited, we are dedicated to enriching the lives of our employees in various ways:

  • Professional Growth and Development: Take advantage of our continuing education reimbursement, and cross-training opportunities.
  • Health and Benefits Program: We provide health and dental benefits for you and your family, as well as a health and wellness reimbursement program encouraging employees to achieve and maintain a healthy lifestyle.
  • Comprehensive Retirement Program: Secure your future with our retirement savings plan with matching contributions.
  • Additional Perks and Benefits: Enjoy paid time off, referral and recognition programs, and opportunities to engage in community initiatives and social events throughout the year.

We are committed to creating an inclusive work environment where all employees are valued, included, and empowered to excel. We welcome applications from all candidates and provide accommodations for people with disabilities throughout the application process.

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