On Premise Territory Manager

1 day ago


Toronto, Ontario, Canada PMA Canada Full time
About PMA Canada

PMA Canada is a leading premium beverage alcohol growth partner, recognized for its commitment to excellence in service and brand development. Founded in 1979 by Peter Mielzynski Sr., the company has established itself as a trusted partner for suppliers, customers, and consumers alike.

Company Values
  • Teamwork: Collaborative approach to knowledge sharing, skill enhancement, and business activity involvement.
  • Professionalism: Demonstrated accountability, responsiveness, and personal development through honesty, ethics, and integrity.
  • Leadership: Energizing employees, providing career growth opportunities, and promoting a proactive work ethic.
  • Creativity: Initiative-driven approach to success, openness to change, and learning from successes and failures.
  • Enthusiasm: Bringing energy, passion, and positivity to achieve strong commitment to PMA.
About the On Premise Territory Manager Role

The On Premise Dedicated Territory Manager will be responsible for developing the PMA portfolio in assigned on-premise outlets. This role requires delivering objectives, including minimum outlet execution standards, inventory levels, and territory depletions versus targets.

Key Deliverables
  • Annual Depletions: Achieving stock movement outcomes versus targets by brand expression for assigned outlets.
  • Minimum Execution Standard (MES): Outcomes versus targets by brand expression within assigned outlets.
  • Shopper Conversion Driver (SCD): Outcomes versus targets by brand expression within assigned outlets.
  • Up-to-Date Journey Plans: Comprehensive coverage of assigned outlets.
  • Weekly Status Reviews: Bi-weekly MES | SCD status review sessions with the Sales Manager.
  • Monthly Scorecard: Key business metrics for the territory.
  • Monthly Price Audit & Competitive Gaming Report: In-depth analysis within assigned outlets.
  • Minimum Inventory Levels: SKU management within assigned off-premise outlets.
  • Actionable Development Plans: Individualized growth strategies for the role.
  • Investment Control: Budget management by brand expression and banner.
Behavioural Competency Requirements
  • Accountability: Personal responsibility for results and actions.
  • Customer Centricity: Focus on customer needs and satisfaction.
  • Transparency: Clear communication and honest reporting.
  • Inspection of Expected Results: Analytical approach to evaluating performance.
  • Ownership of the Business: Proactive management of business activities.
  • No Blame Fixing: Focused on solutions rather than blame.
Management Competency Requirements
  • Outcome Orientation: Focus on achieving goals and objectives.
  • Business Performance Management & Reporting: Effective management and reporting of business performance.
  • Interpersonal Effectiveness: Strong relationships with colleagues and stakeholders.
  • Workflow Management: Efficient management of workflow and tasks.
  • Financial Acumen: Understanding of financial concepts and principles.
  • Judgement & Decision Making: Critical thinking and informed decision-making.
  • Rapid Capability Building: Ability to quickly learn and adapt.
  • Strategic Thinking & Awareness: Understanding of business strategy and market trends.
Functional Competencies Requirements
  • Commercial Plan Implementation & Course Correction: Effective implementation and adjustment of commercial plans.
  • Commercial Opportunity Identification & Conversion: Identifying and capitalizing on commercial opportunities.
  • Journey Planning | Efficient Outlet Route Planning: Strategic planning and route optimization.
  • Effective Relationship Development: Building strong relationships with outlet decision-makers.
  • Effective Rapport Building: Building positive relationships with outlet staff members.
  • Commercial Acumen: Understanding of commercial concepts and principles.
  • Persuasive Selling: Effective selling and negotiation skills.
  • Negotiation & Influencing: Strong negotiation and influencing skills.
Knowledge Competency Requirements
  • The PMA Way of Selling: Understanding of PMA's sales methodology.
  • Provincial Beverage Alcohol Regulatory Standards: Knowledge of regulatory requirements.
  • Canadian Beverage Alcohol Industry Rival Ways of Working: Understanding of industry best practices.
  • On Premise and Retail Outlet Operating Rhythms: Knowledge of operational rhythms and processes.
  • Sales Force Automation Tools: Familiarity with sales automation software.
  • MS Excel & MS Power Point: Proficiency in Microsoft Office tools.
  • Smart Serve Certified: Certification in responsible serving practices.
  • WSET Certified: Wine and Spirit Education Trust certification.
Experience & Other Requirements
  • Minimum 3 Years of Territory Management Experience: Relevant experience in territory management, preferably in beverage alcohol or CPG.
  • Well Demonstrated Track Record of Team Work: Proven ability to work effectively in a team environment.
  • Post Secondary Degree in Business: Bachelor's degree in business or related field.
  • Hybrid Working Environment: Ability to work in a hybrid setting.
  • Valid Driver's License: Possession of a valid driver's license and fully insured vehicle.
  • Must be Legally Able to Work in Canada: Eligibility to work in Canada.
  • Must be of Legal Drinking Age: Meet the legal drinking age requirement.


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