Category Manager

7 days ago

Guelph, Ontario, Canada Puresource Inc Full time
About the Role

We are seeking a highly skilled Category Manager to join our team at Puresource Inc. As a Category Manager, you will play a critical role in supporting marketing and sales activities by translating marketing programs into customer-based activities to drive sales objectives.

Key Responsibilities
  • Develop a deep understanding of category, shopper insight, competitive, and retailer landscape to inform future marketing initiatives and sales planning.
  • Lead assortment and planogram recommendations for priority categories.
  • Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights, and report findings and recommendations to the senior leadership team.
  • Support sales team - strategic selling stories to support key categories and segments.
  • New Product support - lead and execute best-in-class retailer/trade-facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPIs.
  • Assist with the development and coordination of new item launch and training materials (sales and retailer-facing) in collaboration with the Nutrition and Health Education Manager.
  • Lead the recommendation of SKU assortment priorities per category.
  • Work with internal cross-functional teams to deliver clear channel strategies.
  • Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory.
  • Develop, lead, execute, and measure strategic National Retail Promotional programs.
  • Priority customer support - manage strategic sales requests to support booking sheets, digital asks, planograms, etc.
  • In-store retailer support for strategic customers - in-store displays, endcaps, digital ecommerce support, etc.
  • Assist Marketers with product knowledge/information - key selling points.
  • Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
  • Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans.
  • Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets.
  • Support and attend key trade shows.
  • Perform other duties as assigned.
Requirements
  • Bachelor's degree in Marketing, Business, or related field from an accredited institution.
  • 3-5 years of relevant industry experience in a related role (Consumer Packaged Goods preferred).
  • Experience in the nutritional field is an asset.
  • MS Office applications - exceptional use of Excel and PPT.
  • Ability to travel to other facilities and work off hours and weekends as needed.
  • Valid passport as travel outside of Canada will be required occasionally.
  • Access to reliable transportation.
  • Demonstrated project management skills and problem-solving necessary to pre-empt and deal with rapidly changing market conditions.
  • Develops best-in-class store materials (traditional & digital).
  • Expert in developing reports, analyzing, and translating that information into actionable insights to help drive sales and marketing objectives.
  • Excellent communication and presentation skills.
  • Team player and proven track record of collaboration to drive exceptional results.
  • Embraces change and thrives in an evolving environment.

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