Category Manager

1 week ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time
Job Title: Category Manager

We are seeking a highly skilled Category Manager to join our team at NOW Health Group Canada/Puresource Natural Products Distributor. As a Category Manager, you will be responsible for leading and managing our supplements category, working closely with marketing teams, sales teams, and customers to drive sales objectives.

Scope of the Position:

The Category Manager will be the category liaison, translating marketing programs into customer-based activities to help drive sales objectives. You will develop a deep understanding of the category, shopper insight, competitive landscape, and retailer landscape to inform future marketing initiatives and sales planning.

Duties and Responsibilities:
  1. Develop and lead assortment and planogram recommendations for priority categories.
  2. Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights, and report findings and recommendations to the senior leadership team.
  3. Support sales team – strategic selling stories to support key categories and segments.
  4. Lead new product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI's.
  5. Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager.
  6. Lead the recommendation of SKU assortment priorities per category.
  7. Work with internal cross-functional teams to deliver clear channel strategies.
  8. Develop, lead, execute, and measure strategic National Retail Promotional programs.
  9. Prioritize customer support – manage strategic sales requests to support booking sheets, digital asks, planograms, etc.
  10. Support in-store retailer support for strategic customers – in-store displays, endcaps, digital ecommerce support, etc.
  11. Assist Marketers with product knowledge/information – key selling points.
  12. Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
  13. Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc.
Requirements:
  • Bachelor's degree in marketing, Business, or related field from an accredited institution.
  • 3-5 years of relevant industry experience in a related role, supplement expertise preferred.
  • Experience in the nutritional field is an asset.
  • MS Office applications – exceptional use of Excel and PPT.
  • Ability to travel to other facilities and work off hours and weekends as needed.
  • Valid passport as travel outside of Canada will be required occasionally.
  • Access to reliable transportation.
  • Demonstrated project management skills and problem-solving necessary to pre-empt and deal with rapidly changing market conditions.
  • Develops best in class store materials (traditional & digital).
  • Expert in developing reports, analyzing, and translating that information into actionable insights to help drive sales and marketing objectives.
  • Excellent communication and presentation skills.
  • Team player and proven track record of collaboration to drive exceptional results.
  • Embraces change and thrives in an evolving environment.

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