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Regional Marketing Manager

2 months ago

Vancouver, British Columbia, Canada BDO Canada LLP Full time
Job Summary

We are seeking a highly skilled Regional Marketing Manager to join our team at BDO Canada LLP. As a key member of our marketing team, you will be responsible for developing and executing regional marketing plans, managing budgets and resources, and overseeing the performance and results of your marketing campaigns.

Key Responsibilities
  • Develop and execute regional marketing plans that align with the firm's strategic objectives.
  • Manage budgets and resources to ensure effective marketing campaigns.
  • Oversee the performance and results of marketing campaigns, using data and analytics to evaluate and optimize marketing effectiveness.
  • Collaborate with local and national leaders and marketing teams to ensure alignment and collaboration.
  • Develop and manage sponsorship programs to support regional marketing initiatives.
  • Manage incoming marketing requests from national and regional offices, and workflow to staff.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead generation content.
  • Optimize marketing efforts and lead nurturing processes through email, content, and social channels.
  • Grow our subscriber base by developing content that is aligned with local needs and interests.
  • Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges in key priority areas.
  • Build sound business cases to support creative ideas.
  • Collaborate with designers, other marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders in our target audiences.
  • Ensure marketing programs and initiatives are in accordance with the Firm's strategic plan, and in compliance with the firm brand guidelines and policies across the region.
Requirements
  • College Diploma or University Degree in Communications, Marketing, Business, or related discipline.
  • At least 5 years of experience in B2B marketing; professional services experience is an asset.
  • Proven track record of developing and executing successful regional marketing plans and campaigns.
  • Passionate about event marketing and sponsorship marketing.
  • Proven track record successfully driving marketing efficiency, delivering marketing KPIs, and achieving business results.
  • Strong relationship-building and interpersonal skills with a variety of personas.
  • Strong project management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Highly creative, analytical, and results-oriented.
  • Strong experience with Microsoft Word, Excel, PowerPoint, CRM systems, and marketing automation tools such as Marketo.
  • Well-informed and up-to-date on digital marketing best practices.
  • Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines.
  • Exceptional negotiating skills.
What We Offer
  • A competitive total cash compensation package that recognizes and rewards your contribution.
  • A market-leading personal time off policy.
  • Flexible benefits from day one.
  • Reimbursement for wellness initiatives that fit your lifestyle.
  • A commitment to supporting your overall wellness beyond working hours.
  • A workplace culture of respect, inclusion, and diversity.
  • Opportunities for learning and development to help you become a better professional within our services, industries, and markets.
  • A chance to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.