Sales and Marketing Director

4 weeks ago

Vancouver, British Columbia, Canada Marriott International Full time

Job Summary

The Sales and Marketing Director will lead the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. This role is responsible for managing the property's reactive and proactive sales efforts, providing day-to-day leadership to sales associates, and achieving property sales objectives.

Key Responsibilities

  • Develop and implement a strategic account plan for demand generators in the market.
  • Manage the property's reactive and proactive sales efforts, including determining and developing marketing communication activities.
  • Provide customer intelligence to evaluate market and economic trends that may lead to changes in sales strategy.
  • Review the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain awareness of the hotel's market position.
  • Research competitor sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
  • Attend sales strategy meetings to provide input on weekly and overall sales strategy.
  • Suggest innovative marketing ideas and develop deployment strategies to continue to grow market share.
  • Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
  • Serve as the sales contact for the General Manager, property leadership team, Group Sales, and Area Sales leaders.
  • Serve as the sales contact for customers and serve as the customer advocate.
  • Serve as the hotel authority on sales processes and sales contracts.
  • Serve as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments as appropriate.
  • Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
  • Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
  • Support the General Manager by coordinating crisis communications.
  • Execute and support Marriott's Customer Service Standards and hotel's Brand Standards.
  • Execute and support the operational aspects of business booked, including generating proposal, writing contract, and customer correspondence.
  • Participate in and practice daily service basics of the brand.
  • Implement a seamless turnover from sales to operations and back to sales while consistently delivering high-level service.
  • Monitor the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
  • Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and Marriott International.

Requirements

  • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years of experience in the sales and marketing or related professional area.
  • OR 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years of experience in the sales and marketing or related professional area.
  • Preferred: 4-year college degree, demonstrated skills in supervising a team, lodging sales experience, and hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance.

Salary Range

$119,000 to $160,000 annually.

Marriott International is an Equal Opportunity Employer

We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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