Experienced Senior Manager

2 days ago

Mississauga, Ontario, Canada Kellanova Full time
About the Role

To succeed in the fast-paced world of shopper marketing, you'll need a strong Omni-Marketing approach and in-depth understanding of the shopper to drive brand love and consumer conversion.

Your Key Responsibilities

  • Shopper/Omni Marketing: Partner with Brand, eCommerce, and Customer teams to translate business and brand objectives into high impact mid/lower-funnel shopper activations, leveraging shopper insights and trends to unlock growth and profitability.
  • POS & Merchandising: Partner with Retail Sales team for ongoing optimization of in-store POS for every day and tentpole merchandising materials; oversee retail team website ordering portal and manage POS inventories; lead post-analyses of tentpole and customer programs (assessing consumption, point-of-sale, and Marketing metrics), socializing with key stakeholders.
  • Operational Support: Lead key operational vendor relationships with an eye to ensuring continual improvement in execution and process efficiencies; manage annual Shopper budget, prioritizing and optimizing spend across categories, brands, and customers to maximize investment impact; oversee related day-to-day financial administration.
  • Leadership and Coaching: Responsible for overseeing one direct report inclusive of performance management and formal and informal talent development.
  • Capability: Support development and delivery of annual Marketing learning and development program. Includes partnering with Global and US on foundational training roll-out and collaboration with key internal SMEs and vendor partners in socializing omni-marketing learning and best practices.

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