Brand Manager
3 weeks ago
Key Responsibilities and Activities
Brand Execution
Develop and execute brand plans with the preparation of brand presentations, analysis, reports, and business reviews. Collaborate with the brand team and agency partners to ensure brilliant execution across tactics that ladder up to a clear positioning and creative idea. Manage the execution of marketing activities across relevant touchpoints, proposing adjustments to plans where appropriate, and ensuring measurement and evaluation processes are put in place early that reflect the objectives of each tactic.
Relationship Management
Provide ongoing communication and act as a brand champion with the team to ensure alignment and execution on key initiatives while building collaborative and productive relationships. Develop strong relationships with Finance, Supply, Sales, and Customer Channel Marketing teams to enhance the overall brand experience for consumers. Work closely with a variety of cross-functional team members, oversee meetings, agendas, and coordinate brand activation activities.
Financial Analytical Support
Manage the analysis and interpretation of brand performance to make key recommendations on brand activities, using sales and consumer data. Assist in the development and management of A&P marketing budgets ensuring efficiencies in the annual plan. Support the monthly invoicing process by working closely with the accounting team and vendors as needed.
Requirements
• MBA preferred; BA/BS required
• Team player who thrives in a collaborative and fast-paced environment
• Excellent communication skills and ability to effectively present with confidence
• Creative thinker who can champion the brand and bring it to life
• Strong analytical skills, problem-solving, and financial/business understanding
• Experience collaborating with creative agency partners
• Strong understanding of consumer insights and judgment
• Excellent organizational and project management skills
• Thrives in an environment that is fast-paced and able to adapt to changing situations
• Highly proficient in PowerPoint, Word, Excel, Data Analysis
Skills
• Strong interpersonal, communication, and presentation skills
• Ability to influence and align people across departments/agencies to achieve extraordinary results
• Strong analytical skills with the ability to spot trends and identify issues and offer solid actions/solutions
• Attention to detail and strong ability with numbers
• Creative problem solver
Our commitment to Diversity & Inclusion
At Campari Group, we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
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