Brand Manager
3 weeks ago
Canadian Blood Services is seeking a skilled Brand Manager to join our Integrated Marketing team. As a key member of our team, you will be responsible for developing and executing brand strategies to strengthen brand awareness and position Canadian Blood Services with employees, donors, volunteers, and the public.
Key Responsibilities- Develop and execute comprehensive brand strategies to promote the mission and values of the organization, while managing and overseeing all aspects of branding, including brand positioning, messaging, and visual identity.
- Provide guidance to all areas of the organization, external agencies, and partners on the correct application of the brand.
- Support the development and execution of marketing campaigns, promotional activities, public relations efforts, and social media strategies to drive brand awareness.
- Oversee the creation, maintenance, and adoption of brand guidelines to ensure a consistent and compelling brand presence across all materials and channels.
- Monitor and analyze brand performance metrics to measure the effectiveness of brand initiatives and overall brand health.
- Experience in corporate brand management is essential, with a focus on both internal and external audiences.
- University degree in marketing, communications, business, or other applicable areas of expertise.
- Minimum of 5 years of experience in brand management, communications (reputation management, internal/external communications), and/or marketing.
- Exceptional knowledge of brand management strategies, concepts, and practices.
- Ability to develop strong relationships with senior leadership and across functions.
- Proven track record in managing multifaceted projects with large budgets and strong project management skills.
- 4 weeks' vacation
- Annual performance award up to 8%
- Comprehensive group health, dental, and vision benefits for you and your family
- Defined benefit pension plan
- Employee discounts, wellness program, professional resources
This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week.
You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
The successful candidate should be located near our Head Office at 1800 Alta Vista Drive, Ottawa, Ontario, or our Toronto office at 67 College Street, Toronto, Ontario.
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Brand Manager
3 weeks ago
Toronto, Ontario, Canada Canadian Blood Services Full timeAbout the RoleCanadian Blood Services is seeking a skilled Brand Manager to join our Integrated Marketing team. As a key member of our team, you will be responsible for developing and executing brand strategies to strengthen brand awareness and position Canadian Blood Services with employees, donors, volunteers, and the public.Key ResponsibilitiesDevelop and...
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Brand Manager
3 weeks ago
Toronto, Ontario, Canada Canadian Blood Services Full timeAbout the RoleCanadian Blood Services is seeking a skilled Brand Manager to join our Integrated Marketing team. As a key member of our team, you will be responsible for developing and executing brand strategies to strengthen brand awareness and position Canadian Blood Services with employees, donors, volunteers, and the public.Key ResponsibilitiesDevelop and...
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Toronto, Ontario, Canada Forty Creek Distillery Lt Full timeKey Responsibilities and ActivitiesBrand ExecutionDevelop and execute brand plans, creating presentations, analysis, reports, and business reviews. Collaborate with the brand team and agency partners to ensure brilliant execution across tactics, aligning with a clear positioning and creative idea. Manage marketing activities across relevant touchpoints,...
