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Brand Manager

2 months ago

Toronto, Ontario, Canada OMERS Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at OMERS. As a key member of our corporate brand, marketing, and communications team, you will be responsible for conceiving and executing effective brand marketing programs and operations across multiple channels and mediums.

Key Responsibilities
  • Develop and evolve brand strategies that align with our company's goals and objectives
  • Manage and evolve Oxford's brand strategy, including architecture, strategy, tone of voice, and visual identity
  • Implement brand strategies that align with our company's goals and objectives
  • Support market research initiatives to better understand market trends, competitors, and target audiences
  • Provide input on available information, data, and insights on business requirements, current state processes, and workflows
  • Build strong internal relationships and an understanding of business objectives to identify ways marketing and communications can further our business strategies
  • Manage all aspects of brand management, including architecture, strategy, tone of voice, and visual identity
  • Develop and execute strategic brand and marketing initiatives in partnership with the team
  • Collaborate cross-functionally globally with areas of the business to ensure consistent brand messaging and visual identity
  • Evaluate priorities as they relate to business objectives and contribute to broader brand and marketing initiatives
  • Champion the brand through educating and maintaining consistent brand messaging and directly manage communication activities that promote, enhance, and protect our brand purpose
Requirements
  • Professional presentation, communication, and interpersonal skills
  • A collaborative approach to working with global internal and external customers and a passion for building relationships based in partnership and trust
  • Highly organized with a strong ability to manage multiple priorities and work under pressure to meet deadlines
  • The ability to learn quickly, fail quickly, and incorporate both into the work delivered
  • Strong curiosity, judgment, and confidence in decision making, with a mature approach to engaging with colleagues and stakeholders of all levels across multiple geographies
  • An ability to innovate and bring fresh solutions to problems and a willingness to share different perspectives that contribute to new ways of thinking and working
  • Comfort with adapting to changing processes and continually evolving business priorities
  • Passion for learning new and evolving marketing technology solutions
  • Comfortable reading and understanding data and analytics to support our team's goals and objectives
  • Results-oriented and execution-focused, possessing a bias for action
  • Superior communication skills; both written and oral
  • Proactive with excellent organizational and time management skills
About OMERS

Our purpose is to strengthen economies and communities through real estate. Our people-first culture is at its best when our workforce reflects the communities we live and work — and the customers we proudly serve.

We are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. This sense of belonging and connection is cultivated up, down, and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our committee, and employee recognition programs.