Strategic Marketing Leader for Omni-Channel Growth

1 day ago

Mississauga, Ontario, Canada Loyalty Rules Full time

We are seeking a seasoned Senior Manager, Shopper Marketing to drive our brand's growth in the new normal. To succeed, you will leverage your omni-marketing approach and in-depth understanding of the shopper to fuel brand love and consumer conversion.

This hybrid role based out of our Canadian head office offers an exciting opportunity to contribute to strategy and plans development, achieve budget commitments, and enhance return on investment through improved consumer and shopper engagement.

Key responsibilities include:

  • Shopper/Omni Marketing: Partner with cross-functional teams to develop high-impact shopper activations, leveraging shopper insights and trends to drive growth and profitability.
  • POS & Merchandising: Collaborate with Retail Sales to optimize in-store POS and merchandising materials, manage retail team website ordering portal, and oversee POS inventories.
  • Operational Support: Lead key operational vendor relationships to ensure continual improvement in execution and process efficiencies, manage annual shopper marketing budget, and oversee related day-to-day financial administration.
  • Leadership and Coaching: Oversee one direct report, responsible for performance management, talent development, and mentoring.
  • Capability Development: Support the development and delivery of annual marketing learning and development programs, partnering with global and US teams to roll-out foundational training.

To excel in this role, you will possess:

  • A post-secondary education in Business, Marketing, or a related field
  • Strong knowledge of CPG food-relevant shopper/retail environments
  • In-depth experience with shopper marketing and omni-channel planning; Brand management or agency-side experience is an asset
  • Excellent interpersonal, communication, leadership, and people management skills
  • Strong analytical skills; familiarity with Nielsen consumption and key marketing metrics is an asset
  • Previous financial experience including P&L understanding and budget management
  • Ability to handle ambiguity, multi-task, and work effectively under pressure, managing conflicting priorities from multiple sources.

The successful candidate can expect a competitive salary range of $120,000 - $150,000 per annum, depending on experience, plus benefits.

Kellanova values Equity, Diversity, and Inclusion (ED&I) and strives to create a culture of belonging where all employees feel valued and empowered to share their passion, talents, and ideas. We are an Equal Opportunity Employer who welcomes diverse perspectives and backgrounds.

  • Strategic Marketing Leader for Growth

    1 day ago

    Mississauga, Ontario, Canada Kellanova Full time

    About the RoleWe are seeking a Strategic Marketing Leader to drive growth and profitability through omni-channel marketing strategies.This hybrid role will contribute to strategy and plan development, budget commitment achievement, and return on investment enhancement through consumer and shopper engagement. As part of our Mississauga-based team, you will...

  • Strategic Marketing Leader for Portfolio Growth

    1 day ago

    Mississauga, Ontario, Canada PepsiCo Full time

    We are seeking a Strategic Marketing Leader to drive growth across the Quaker portfolio. This role reports to the Senior Director of Marketing - Quaker and requires a change leader who can influence short and long-term growth.

  • Strategic Market Leader

    4 weeks ago

    Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time

    About the RoleWe are seeking a highly skilled Strategic Market Leader to join our team at Arterra Wines Canada, Inc. As a key member of our organization, you will be responsible for driving the long-term profitable growth of our Agency partnership through establishing commercial strategy and optimizing revenue.Key ResponsibilitiesCreate annual and long-term...

  • Strategic Shopper Marketing Leader

    1 day ago

    Mississauga, Ontario, Canada Loyalty Rules Full time

    Unlock Growth and ProfitabilityTo thrive in the new marketing landscape, we need your expertise in omni-marketing and shopper insights to drive brand love and consumer conversion. As a Senior Manager, Shopper Marketing (12 Month Contract) you will contribute to strategy and plans development, achievement of budget commitments, and strengthen return on...

  • Strategic Shopper Marketing Leader

    1 day ago

    Mississauga, Ontario, Canada Kellogg Full time

    About KellanovaKellanova is a leading global snacking powerhouse, driven by its vision to be the world's best-performing snacks-led company. With a portfolio of iconic brands including Pringles, Cheez-It, Pop-Tarts, and more, Kellanova is dedicated to unleashing the full potential of its brands and people.Role OverviewWe are seeking a Senior Manager, Shopper...

  • Strategic Market Leader

    4 weeks ago

    Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time

    About the RoleArterra Wines Canada, Inc. is seeking a highly skilled Strategic Market Leader to join our team. As a key member of our commercial strategy team, you will be responsible for driving the long-term profitable growth of our agency partnership through establishing commercial strategy and optimizing revenue.Key ResponsibilitiesDevelop and execute...

  • Strategic Business Leader

    3 weeks ago

    Mississauga, Ontario, Canada Phoenix Marketing Solutions Inc. Full time

    Job Summary: We are seeking a highly skilled Strategic Business Leader to join our team at Phoenix Marketing Solutions Inc. As a key member of our leadership team, you will be responsible for overseeing the overall strategy and direction of our organization.Key Responsibilities:Develop and implement business strategies to drive growth and profitabilityLead...

  • Retail Marketing Leader

    4 days ago

    Mississauga, Ontario, Canada Kellogg Full time

    About UsKellanova is a leading snacks-led powerhouse with a portfolio of iconic, world-class brands that include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, and many more.Our VisionWe aim to be the world's best-performing snacks-led powerhouse by unleashing the full potential of our differentiated...

  • Strategic Marketing Leader

    4 weeks ago

    Mississauga, Ontario, Canada PepsiCo Full time

    OverviewWe are seeking a visionary Marketing Director to spearhead the development of a three-year innovation pipeline for all brands within Meals and Culinary. This individual will be responsible for building a strategic vision, setting the agenda, and overseeing the innovation launch calendar while ensuring cross-functional alignment.Key...

  • Strategic Shopper Marketing Lead

    6 days ago

    Mississauga, Ontario, Canada Kellogg Full time

    We are seeking a highly skilled Strategic Shopper Marketing Lead - Snack Innovation to join our team in Mississauga, Ontario.About the Role:This is a 12-month contract opportunity where you will contribute to strategy and plans development, achieve budget commitments, and strengthen return on investment through enhanced consumer and shopper engagement.Key...

  • Strategic Shopper Marketing Lead

    4 days ago

    Mississauga, Ontario, Canada Kellanova Full time

    About the RoleWe are seeking a highly skilled Strategic Shopper Marketing Lead to join our team at Kellanova. As a key member of our marketing team, you will play a critical role in driving business growth and brand success through effective shopper marketing strategies.Job OverviewThe Strategic Shopper Marketing Lead will be responsible for leading the...

  • Strategic Business Leader

    3 weeks ago

    Mississauga, Ontario, Canada Phoenix Marketing Solutions Inc. Full time

    Job Title: Strategic Business LeaderJob Summary: We are seeking a highly skilled Strategic Business Leader to join our team at Phoenix Marketing Solutions Inc. As a key member of our leadership team, you will be responsible for allocating resources, establishing objectives, and formulating policies to drive business growth.Key Responsibilities:Allocate...

  • Strategic Marketing Leader

    1 day ago

    Mississauga, Ontario, Canada SP MANPOWER STAFFING SERVICES Full time

    At SP Manpower Staffing Services, we are seeking a highly skilled Strategic Marketing Leader to join our team. This is a permanent position that offers 35 hours of work per week.Job SummaryThe Strategic Marketing Leader will be responsible for developing promotional materials and marketing business services. They will also hire, train, direct, and motivate...

  • Strategic Business Leader

    4 weeks ago

    Mississauga, Ontario, Canada Phoenix Marketing Solutions Inc. Full time

    At Phoenix Marketing Solutions Inc., we are seeking a highly skilled Strategic Business Leader to oversee the implementation of organizational policies and programs. The ideal candidate will have a strong background in education and experience, with the ability to allocate resources effectively and authorize the establishment of major departments.The...

  • Strategic Marketing Manager

    1 week ago

    Mississauga, Ontario, Canada Loyalty Rules Full time

    Marketing Strategy RoleAs a key member of our team, you will be responsible for driving business growth through effective marketing strategies and shopper engagement initiatives. This role requires a strong understanding of the CPG food market, shopper behavior, and marketing planning principles.Responsibilities• Partner with cross-functional teams to...

  • Strategic Marketing Leader

    4 days ago

    Mississauga, Ontario, Canada CARGO SHUFFLE INC Full time

    About CARGO SHUFFLE INCCARGO SHUFFLE INC is a dynamic organization seeking an experienced and ambitious individual to lead our marketing efforts.Job Description:We are looking for a Strategic Marketing Leader to join our team. In this role, you will be responsible for developing and implementing marketing strategies to improve business decisions and drive...

  • Senior Marketing Executive

    2 weeks ago

    Mississauga, Ontario, Canada Kellogg Full time

    Key Responsibilities:To succeed in today's competitive market, we need your expertise in shopper marketing and omni-channel planning. As a Senior Marketing Executive (12 Month Contract), you will contribute to strategy development, budget management, and consumer engagement.Key Accountabilities:Shopper/Omni Marketing: Partner with cross-functional teams to...

  • Strategic Marketing Leader for Iconic Brands

    1 day ago

    Mississauga, Ontario, Canada PepsiCo Full time

    OverviewPepsiCo is a global food and beverage leader with a diverse portfolio of iconic brands. We are seeking an experienced Strategic Marketing Leader to drive growth and innovation across our Smartfood, SunChips, and Rold Gold brands.ResponsibilitiesDevelop and execute long-term growth strategies for our iconic brands, grounded in consumer insight and...

  • Strategic Marketing Director

    4 weeks ago

    Mississauga, Ontario, Canada SOTI Inc Full time

    Job Title: Director of Online ContentLocation: Remote OpportunityJob Type: Full-timeWe are seeking a highly skilled and experienced Director of Online Content to lead our digital marketing efforts and drive business growth.Key Responsibilities:Develop and execute strategic marketing campaigns across multiple channels, including digital marketing, content...

  • Strategic Marketing Leader

    4 weeks ago

    Mississauga, Ontario, Canada winscar transport inc Full time

    At Winscar Transport Inc., we are seeking a highly skilled Strategic Marketing Leader to join our team. As a key member of our marketing department, you will be responsible for developing and implementing communication strategies and information programs to promote our business.The ideal candidate will have a Bachelor's degree and at least 5 years of...