Strategic Market Leader
4 weeks ago
About the Role
We are seeking a highly skilled Strategic Market Leader to join our team at Arterra Wines Canada, Inc. As a key member of our organization, you will be responsible for driving the long-term profitable growth of our Agency partnership through establishing commercial strategy and optimizing revenue.
Key Responsibilities
- Create annual and long-term commercial strategies for the Agency portfolio, including portfolio management, pricing, promotion, shelving, and distribution.
- Understand the financial profile of our product portfolio, including key drivers of profitability, and lead optimization, prioritization, pack-price architecture, channel strategies, and other assortment-led strategic processes and initiatives.
- Act as the voice of the customer and the regions with our Partners and with AWC leadership, ensuring strategies align with customer priorities and opportunities.
- Own market coherency between all regions and channels by creating brand and product guardrails for pricing and promotion.
- Responsible for the promo trade envelop, inclusive for agency partner, properly allocating between region and brand to maximize total enterprise ROI.
- Review Promotional Calendars, including depth and frequency by SKU, delivering promo optimization.
- Work with Marketing and Agency partner on planning activities, initiatives, along with external agencies to understand consumer behavior and ensure our strategy is perceived well from customer and consumer lens.
- Own the business review routines, reporting into both internal Review and external Agency Partner review, providing insights and creating action plans as needed to deliver business objectives.
- Identify market trend, competition impact, and white space analysis.
- Play a key role in driving innovation business cases and long-term brand development: pack size definition, regular and promo prices, volumes forecasts, promotional mechanisms, strategy, and sales tool kit development and cascade to Sales teams in collaboration with other department.
- Coach and develop a team of 10 people (Region Manager and Sr Analyst Market Strategy & RGM) to become future Market Strategy & RGM leaders, to increase productivity and responsibility.
- Perform other related duties and responsibilities as assigned or required.
What We Offer
- Competitive salary and bonus.
- Benefits and Pension Plan.
- Product Allowance.
- An organization that cares about Corporate Social Responsibility.
- Tuition reimbursement.
- Training & Development Programs.
- An opportunity to learn about the world of wine.
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