Email Marketing Campaign Manager
1 month ago
CB Canada is seeking an experienced Email Marketing Campaign Manager to join our team. As a key member of our marketing team, you will be responsible for coordinating the end-to-end campaign production process, ensuring that deadlines are met and email/adserve messages are deployed to market error-free.
Key Responsibilities:- Coordinate the campaign production process, ensuring timely deployment and error-free execution
- Manage multiple tasks simultaneously and work in a fast-paced environment
- Be a subject matter expert on channel best practices, including optimization tactics and expert knowledge of CASL & CAN-SPAM regulations
- Report and analyze email campaign results through Google Analytics
- Monitor industry trends, technologies, and standards with respect to email development and online marketing
- 3+ years of managing email marketing experience, preferably in the financial or retail industry
- Salesforce Marketing Cloud Email Marketing Specialist certification is preferred
- 2+ years' experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder
- Other mass email tools like Adobe Campaign, Marketo, Campaign Monitor, HubSpot
- Excellent knowledge of email campaign performance metrics
- Knowledge of email privacy laws, CASL (Anti-Spam Legislation) and CAN-SPAM is required
- Exceptional attention to detail, and ability to prioritize while under pressure
- English should be fluent
- Strong communication and presentation skills (written and verbal)
- 50% Email/Adserve Campaign Management
- 20% Project Management
- 15% Quality Assurance/Testing
- 15% Channel Consulting/Meeting
- Bilingual English/French an asset
Assignment start date: ASAP
Assignment location: Toronto, ON – Work Hybrid
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