Marketing Manager

3 weeks ago

Toronto, Ontario, Canada Canadian Red Cross Full time

Job Title: Marketing Manager - Integrated Campaigns

Job Summary:

We are seeking a highly skilled Marketing Manager - Integrated Campaigns to join our team at the Canadian Red Cross. As a key member of our marketing team, you will be responsible for developing and managing lead generation and stewardship multi-channel campaigns for our Planned Giving program.

Key Responsibilities:

  • Work closely with the Senior Manager, Integration Direct Marketing to develop and manage lead generation and stewardship multi-channel campaigns for the Planned Giving program.
  • Monitor campaign schedules and budgets to ensure organizational fundraising goals are met.
  • Manage external agency responsible for campaign development, including liaising with internal stakeholders, writing project brief, gathering content inputs, coordinating review and approval of artwork drafts, and overseeing production.
  • Manage relationship with external vendor including ongoing performance, escalating when appropriate.
  • Manage data requests, criterium and transfer for campaigns with internal stakeholders and external vendors, ensuring accurate, secure, and timely delivery.
  • Work closely with Philanthropy Marketing Operations to ensure that program needs are met in terms of proper tracking and coding for campaigns, as well as accuracy of entry.
  • Actively seek new opportunities to identify new prospects for Planned Giving, or engage Planned Giving Confirmed Expectancies in other ways (e.g., Stewardship).

Requirements:

  • Post-secondary education in a relevant discipline from a recognized academic institution, preferably in Marketing, Communications, Fund Development.
  • Minimum 5 years of experience in fundraising, direct marketing or equivalent experience in a complex environment, preferably within charitable sector.
  • Ability to work independently, move projects from conceptual stages to launch, and handle multiple and often competing deadlines.
  • General understanding of how to analyze, interpret and infer insights from data to further campaign success.
  • Experience with CRM/databases is an asset.
  • Familiarity with project management platforms (Jira, Basecamp, Monday.com).
  • Demonstrated ability to produce program and project documentation, such as strategy documents, creative briefs, project plans, KPI reports.
  • Excellent computer skills including proficiency using MS Office and extensive knowledge of Excel.
  • Ability to deal calmly with pressure and deadlines and to communicate with diplomacy in all scenarios.

Working Conditions:

  • Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
  • If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
  • As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.

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