Digital Content Creator, Marketing Strategist

18 hours ago

Markham, Ontario, Canada SUNPAN Full time
About SUNPAN

SUNPAN is a fast-growing leader in the industry, committed to diversity, excellence, and employee growth.

We're a Great Place to Work certified company for 3 years running, offering a thriving environment where creativity and innovation are encouraged.

Job Title: Digital Content Creator, Marketing StrategistAbout the Role

We're seeking a highly motivated and creative individual to join our Marketing team as a Digital Content Creator and Marketing Strategist.

This role involves managing and publishing original content across social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.).

The ideal candidate will work closely with the Content Creator and other members of the marketing team to drive SUNPAN's brand across social media.

You'll be responsible for developing a social media strategy and media planning, collaborating with the team to drive SUNPAN's brand and product narratives.

A key aspect of this role is building and implementing a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.

Key Responsibilities
  • Manage and publish original content across social media platforms
  • Develop and implement a social media strategy and media planning
  • Build and maintain a social media content calendar
  • Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
  • Work closely with the video content creator to produce engaging video content for social media platforms
  • Collaborate with the Digital Marketing and Communications Manager to manage the influencer program and track earned media mentions
  • Engage with the design community and curate third-party image submissions for social media and catalog use
  • Conduct research on industry and consumer trends to improve SUNPAN's social strategy and playbook
  • Collaborate with cross-functional teams to execute campaigns
  • Take ownership of internal communications, including the monthly company newsletter
Requirements

To succeed in this role, you'll need:

  • A post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism
  • 4+ years of experience in social media marketing, content creation, and influencer management
  • Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics
  • Experience with Asana, influencer marketing, and paid social ads is an asset
  • Strong content creation skills with a passion for storytelling
  • Excellent verbal and written communication skills
  • Ability to adapt to changing priorities and deadlines
Salary Range

$80,000 - $110,000 per year, depending on experience.

SUNPAN offers a competitive salary and benefits package, including health and dental insurance, RRSP matching, and generous vacation time.

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