Digital Content Strategist for Amazon E-commerce

1 week ago

Markham, Ontario, Canada Lorex Technology Full time
Job Description

Lorex Technology is seeking a highly skilled Digital Content Strategist to drive the growth of our eCommerce business on Amazon. As a key member of our team, you will be responsible for creating visually compelling and differentiated digital content that captivates and inspires our customers.

We are looking for a creative visionary who excels in visual storytelling and can communicate a brand message effectively through imagery and video, even in the absence of written content. The ability to create high-quality 3D images and videos that stand out in a crowded marketplace is crucial to this role.

Main Responsibilities:

  • Develop high-quality 3D product visuals and animations for Amazon listings, including videos and enhanced A+ content that captivates customers.
  • Create realistic 3D models and product visualizations that align with brand guidelines, enhancing the customer experience and effectively demonstrating product functionality.
  • Create and refine product titles and bullet points to improve search rankings, ensuring optimized SEO across Amazon listings and alignment with high-converting keywords.
  • Design visually engaging infographics that clearly highlight product features and benefits, specifically tailored for the Amazon customer experience.
  • Manage the complete content creation process, including planning, developing, and refining product visuals across listings to ensure consistency and quality.
  • Regularly update and optimize titles, bullet points, and A+ content to align with best practices and improve conversion rates.
  • Edit and enhance 3D images, videos, and other visual content using tools like Photoshop, Premiere Pro, and After Effects, ensuring they meet quality standards and platform requirements.
  • Collaborate on Amazon listing copy, maximizing organic search results by adapting SEO strategies to suit Amazon's search algorithms and customer search behavior.
  • Continuously audit and improve content based on performance data and customer feedback. Familiarity with Amazon's standards and best practices is a plus.
  • Stay current on trends in 3D design, animation, and e-commerce content creation, bringing innovative techniques and fresh ideas to keep visuals competitive and engaging.

Requirements:

  • Extensive experience with 3D image and video editing using software like Blender, Premiere Pro, After Effects, and Photoshop.
  • Strong communicator with storytelling abilities.
  • Strong understanding of content optimization and e-commerce strategies.
  • Proficiency in Excel for managing bulk updates and product data.
  • Familiarity with Amazon Seller Central is a plus (training available for uploading, auditing, and Amazon-specific tasks).
  • Ability to work collaboratively with creative and marketing teams to align content with promotional campaigns and brand strategies.
  • Excellent attention to detail and a passion for creating content that drives results.

Salary: $85,000 - $110,000 per year, depending on experience.

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