Strategic Marketing Director for Growth

7 days ago

Calgary, Alberta, Canada Aimsio Full time

About Aimsio
Aimsio is a pioneering field operational management platform catering to heavy industries. With clients across North America, our platform has processed over $7 billion in transactions, managing more than 25,000 crew workers through Aimsio.
Role Overview: As the Head of Marketing at Aimsio, you will report directly to our CEO and be an integral part of our leadership team. This role involves crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth. From conceptualization to implementation, the Head of Marketing brings creative vision, establishes operational frameworks, and ensures the success of all marketing initiatives across the department.
The Head of Marketing at Aimsio has the opportunity to work closely with our co-founders and learn from some of the most talented individuals in the industry. As a remote-first company with headquarters in Calgary, Aimsio's mission is to empower hardworking people to build the future through operational excellence.
We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. We're seeking someone driven to achieve results and who sees obstacles as opportunities for innovative solutions. As a self-starter with strong organizational skills and discipline, you'll thrive in this role. Most importantly, you will take pride in your work and be inspired by your role in advancing the construction and energy industries.

Key Responsibilities:

  1. Marketing Strategy Development:
    • Formulate and execute comprehensive marketing strategies aligned with Aimsio's growth goals.
    • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
    • Have an experimental mindset and run tests regularly.
  2. Brand Management:
    • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  3. Lead Generation:
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
    • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
  4. Sales Collaboration:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  5. Product Positioning:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  6. Analytics and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  7. Team Management:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  8. Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
  9. Content Creation:
    • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
    • Ensure all content is aligned with the brand voice and marketing objectives.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.

The estimated salary range for this position is $120,000 CAD - $150,000 CAD, based on factors such as skillset, location, and industry standards. Aimsio is a remote-first company and can accommodate candidates from diverse locations. However, please note that we prioritize candidates who are legally eligible to work in Canada. While we may occasionally require team-building events, we maintain flexibility regarding geographical locations. Our home cities are Calgary, Toronto, and Vancouver, and we expect occasional travel to these destinations. We offer a comprehensive benefits package, including full health and wellness coverage, paid sick leave, vacation time, and flexible work arrangements. At Aimsio, we foster a culture of diversity, inclusivity, and equal opportunities, promoting a workplace where everyone feels valued and empowered. We welcome applications from motivated professionals eager to contribute to our mission of operational excellence. If you possess the necessary skills and qualifications, we encourage you to apply.

  • Strategic Sales Director for Growth Markets

    2 weeks ago

    Calgary, Alberta, Canada Alberta Inc. Full time

    About Alberta Inc.We are a leading company in the industry, seeking an experienced Strategic Sales Director to lead our sales team in building strong relationships with business clients and managing negotiations of sales contracts. This role is crucial in driving revenue growth and expanding our presence in key markets.

  • Strategic Growth Leader

    4 weeks ago

    Calgary, Alberta, Canada Western Canadian Liquor Marketing Full time

    Job Overview: Western Canadian Liquor Marketing (WCLM) is seeking a dynamic and entrepreneurial Chief Executive Officer (CEO) to lead the company into its next phase of growth. The CEO will be a sales-driven individual who will act as a business partner, focusing on revenue generation, strategic partnerships, and market expansion.Main Responsibilities:*...

  • Strategic Marketing Director

    4 weeks ago

    Calgary, Alberta, Canada Asgard Consulting co LTD Full time

    Asgard Consulting co LTD is seeking a Strategic Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a Bachelor's degree and 5 years or more of experience in marketing.Key ResponsibilitiesDevelop and implement marketing strategies to achieve business objectivesManage and allocate resources to support...

  • Strategic Growth Leader

    7 days ago

    Calgary, Alberta, Canada Integrated Marketing Platform Inc. Full time

    Company OverviewIntegrated Marketing Platform Inc. is pioneering a cutting-edge approach to marketing, revolutionizing the way businesses allocate their marketing resources while delivering an exceptional integrated marketing strategy.About UsWe are a forward-thinking organization dedicated to helping businesses thrive in the rapidly evolving marketing...

  • Director of Growth Marketing and Strategy

    7 days ago

    Calgary, Alberta, Canada Collage HR Full time

    Aimsio, a leading field operational management platform for heavy industries, is seeking a seasoned Director of Growth Marketing and Strategy. This key role will play a pivotal part in driving the company's growth goals through comprehensive marketing strategies.The ideal candidate will have a proven track record in developing and directing demand generation...

  • Strategic Market Growth Specialist

    3 weeks ago

    Calgary, Alberta, Canada GHD Full time

    About the Role:GHD's Project Management Office in Western Canada is seeking a Senior Clients and Markets Advisor to play a critical role in aligning strategic market growth objectives with executable programs centred around Growth, Client Experience and Winning Work.Key Responsibilities:Support strategic planning efforts with Western Canada Market Leads and...

  • Strategic Marketing Director

    7 days ago

    Calgary, Alberta, Canada Podium Catchers Consultant Inc. Full time

    We are seeking a highly skilled Strategic Marketing Director to join our team at Podium Catchers Consultant Inc. This is an exceptional opportunity for a results-driven professional to lead our advertising campaigns and drive business growth.About the RoleThe successful candidate will be responsible for developing and implementing marketing strategies that...

  • Executive Director

    1 month ago

    Calgary, Alberta, Canada Director File Full time

    Executive Director Job DescriptionWe are seeking a seasoned Executive Director to spearhead our organization and collaborate with our Artistic Director to drive our mission forward.Key Responsibilities:Lead the organization and serve as the Chief Executive Officer responsible for all operations.Provide executive-level leadership and strategic direction to...

  • Strategic Growth and Marketing Leader

    7 days ago

    Calgary, Alberta, Canada MNP Community & Sport Centre Full time

    Job SummaryWe are seeking a highly skilled and experienced Strategic Growth and Marketing Leader to join our team at MNP Community & Sport Centre. As a key member of our leadership team, you will be responsible for driving business growth through innovative marketing strategies and exceptional customer experience.

  • Strategic Growth Director

    7 days ago

    Calgary, Alberta, Canada AtkinsRéalis Full time

    Unlock Business Potential in Western CanadaJoin AtkinsRéalis as a Strategic Growth Director for our Power and Renewables business unit, driving growth in the western Canadian market.This key position includes developing business strategies for existing and new clients, enhancing visibility through industry events and conferences, and collaborating with our...

  • Strategic Marketing Director

    1 week ago

    Calgary, Alberta, Canada Wassef Construction Ltd. Full time

    Job DescriptionWe are seeking a Strategic Marketing Director to join our team at A Budget Heating and Air Conditioning. In this role, you will be responsible for managing contracts and directing and evaluating establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations.ResponsibilitiesManage...

  • Director of Strategic Growth and Operations

    1 week ago

    Calgary, Alberta, Canada DMC Recruitment Full time

    Strategic Branch Manager Opportunity in Calgary, ABWe are seeking a visionary leader to drive business growth and development as our next Strategic Branch Manager. As an established player in the Western Canadian construction market, we are committed to innovation, customer-centricity, and fostering a culture of success.

  • Strategic Sales and Marketing Director

    4 weeks ago

    Calgary, Alberta, Canada Hampton Inn by Hilton Downtown Calgary Full time

    As the Director of Sales and Marketing for the Hampton Inn by Hilton Downtown Calgary, you will play a pivotal role in shaping the hotel's success by developing strategic sales and marketing initiatives. Your primary responsibility will be to drive business growth, build strong client relationships, and position the hotel as a market leader in a pre-opening...

  • Financial Director of Strategic Growth

    4 weeks ago

    Calgary, Alberta, Canada BLANKSLATE Partners Full time

    We are seeking a seasoned Financial Director of Strategic Growth to lead our financial planning and analysis at BLANKSLATE Partners. As a key member of our leadership team, you will play a pivotal role in driving our company's growth strategy and ensuring the financial sustainability of our initiatives.About the RoleThe Head of Finance and Innovation will be...

  • Strategic Business Growth Leader

    7 days ago

    Calgary, Alberta, Canada Stonewood Group Inc. Full time

    The Stonewood Group Inc. is seeking a highly skilled and experienced Strategic Business Growth Leader to join our team in the Canadian market. This role will focus on driving business growth, identifying new opportunities, and developing strategies to capture them.About UsStonewood Group Inc. is an international communications and information technology...

  • Strategic Commercial Growth Director

    2 weeks ago

    Calgary, Alberta, Canada MasterBrand Cabinets Inc. Full time

    Key Leadership RoleThis is a senior leadership position responsible for developing and executing commercial growth strategies throughout our Canadian commercial divisions. The goal is to drive profitable growth and increase market share by integrating MasterBrand Cabinets products with suitable customer segments.Key ResponsibilitiesDevelop and implement the...

  • Strategic Marketing Director

    7 days ago

    Calgary, Alberta, Canada Ambrose University Full time

    Job SummaryWe are seeking an experienced Strategic Marketing Director to lead our marketing efforts at Ambrose University. This role will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our university's vision and mission.About Ambrose UniversityAmbrose University is a private, accredited Christian...

  • Strategic Account Director

    1 month ago

    Calgary, Alberta, Canada Enverus Holdings, Inc. Full time

    Strategic Account Director Job DescriptionEnverus is a leading energy SaaS company that delivers cutting-edge insights and predictive analytics to empower customers to make informed decisions that drive profit. Our innovative technologies enable customers to optimize production and investment strategies, reduce costs, and improve energy and commodity trading...

  • Strategic Marketing Director, Brand Excellence

    2 weeks ago

    Calgary, Alberta, Canada Directive Consulting Full time

    Job DescriptionWe are seeking an exceptional Strategic Marketing Director to lead our brand excellence initiative.About Directive Consulting:We are a performance marketing agency for SaaS companies. Our team is dedicated to delivering customer-driven solutions that drive real results.Role Overview:This is a unique opportunity to own the entire marketing...

  • Strategic Development Director for Global Water Initiatives

    2 weeks ago

    Calgary, Alberta, Canada Alberta Council for Global Cooperation Full time

    Job OverviewWe are seeking a highly skilled Strategic Development Director to lead our efforts in advancing water, sanitation, and hygiene initiatives globally.About UsAlberta Council for Global Cooperation is a Canadian charity and licensed engineering firm dedicated to addressing the global need for safe drinking water and sanitation.Salary and BenefitsThe...