Digital Media Strategist

4 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to supporting cancer research and advancing diversity, inclusion, equality, and belonging. Our company culture enables everything we do, and we believe in recognizing familiar faces, welcoming new ones, and treating everyone with respect.

About the Role

We are seeking a highly skilled Digital Media Strategist to join our team. As a key member of our global media team, you will be responsible for developing and executing global media plans, innovation, and optimizations across lines of business. You will work closely with our Paid COE to lead the development and implementation of global brand media plans, innovation, and optimizations.

Key Responsibilities
  • Define digital marketing priorities, investment strategy, measurement requirements, and a go-to-market approach.
  • Develop channel prioritization to create media recommendations to drive innovation for each line of business, consumer/guest, and media objective.
  • Support development of media approach by delivering partner/platform ideas and providing the link to historical performance and in-market opportunities.
  • Manage communication between owned & earned team to integrate ideas & channel activations across communication vehicles.
Requirements
  • College or University degree, preferably in a business or marketing/media communications program. MBA an asset.
  • A minimum of 5-7 years of progressive experience in an agency or client setting.
  • Preferable experience in bid management, campaign management/optimization or digital media operations within search, publisher, display, and social media.
  • Experience with media agency management.
  • Expertise with digital media strategy and activation; connecting these to brand, media, consumer & performance goals.
What We Offer

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and experienced Digital Media Strategist looking for a new challenge, please submit your application.

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