Marketing Director

2 weeks ago

Montreal, Quebec, Canada Hadron Labs Full time

{"h1": "Head of Marketing", "p": "We are seeking a fastidious and incisive Head of Marketing to lead our marketing efforts. The ideal candidate will have a strong background in DeFi, exceptional content creation skills, and the ability to craft and execute marketing strategies.

Key Responsibilities:

* Optimize Drop's marketing funnels, branding strategy, positioning strategy, and PR strategy based on insights gleaned from various data sources.
* Elevate and uphold Drop's brand identity and messaging across all marketing platforms, ensuring consistent and high-quality communication.
* Collaborate with senior leadership, investors, partners, and users to cultivate a vibrant, global community.
* Lead and grow the marketing department over time, ensuring peak performance across team members by developing and tracking OKRs, doing hands-on training, and reviewing and providing feedback on completed work.
* Create and manage content for blogs, conference presentations, videos, and more, ensuring all content is effectively distributed across Twitter, LinkedIn, and other platforms.
* Work cross-functionally with the BD, design, and product departments to collaborate on projects with different categories of partners, leveraging opportunities to enhance partnerships.
* Work with senior leadership to plan and effectively allocate a marketing budget.
* Monitor and analyze performance metrics, taking a data-driven approach to drive experimentation and inform strategy.

Requirements:

* Proven experience in product marketing, especially within the DeFi space.
* Strong skills in creating engaging and informative content for various platforms.
* Expertise in managing and growing social media channels, particularly Twitter.
* Experience in planning and executing events and conferences.
* Excellent written and verbal communication skills in English (native level).
* Ability to quickly analyze and provide sharp insights.
* Attention to detail, ensuring accuracy and high-quality work with a data-driven and pragmatic approach.

What We Offer:

* Remote work
* International travel
* Individual training conference attendance program
* English studies program

Our Commitment to Diversity and Inclusion:

At Drop, we firmly believe in the strength of diverse and inclusive teams and are fully committed to providing equal employment opportunities. We actively seek out and hire the most talented individuals worldwide, regardless of gender, race, age, religion, sexual orientation, veteran status, disability, or place of origin.

If you are a motivated and experienced marketing professional looking to take on a new challenge, please submit your application.

We look forward to hearing from you"}

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