Customer Marketing Director
2 weeks ago
Job Title: Senior Manager, Customer Marketing
About the RoleWe are seeking a highly experienced and motivated Senior Manager, Customer Marketing to spearhead our customer marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive customer marketing strategies that drive engagement, retention, and growth.
The ideal candidate will have a strong understanding of the enterprise software landscape, particularly in areas such as Sales Performance Management (SPM) and Customer Relationship Management (CRM). They will possess excellent storytelling and communication skills, capable of articulating the value of our offerings and inspiring customer loyalty.
This is a senior-level role that requires a proactive work style, able to initiate and drive projects to completion with minimal oversight. You will lead cross-functional teams and manage multiple initiatives simultaneously, ensuring alignment with business goals and customer needs.
In this role, you will:
- Develop and execute customer marketing strategies to enhance customer engagement, retention, renewals, and upsell/cross-sell opportunities.
- Lead cross-sell and expansion initiatives to expand our usage and product portfolio sales within key accounts.
- Orchestrate a customer hero program to elevate customers as brand advocates and innovators, showcasing their success through various channels.
- Manage regional user group events and webinars to educate customers on our products and solutions.
- Establish and track key performance metrics to measure the impact of customer marketing efforts and make informed decisions.
You will be part of a dynamic team that is committed to creating a diverse environment and proud to be an equal opportunity employer. We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus benefits and opportunities for career growth.
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Customer Service Representative
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Marketing Director
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Toronto, Ontario, Canada 7-Eleven Full time{"Marketing Roles at 7-Eleven Canada": "Marketing Manager Position Overview", "Marketing Goals": "Accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken.", "Key Responsibilities": "- Through customer and consumer...
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Strategic Marketing Director
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