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Marketing Director

2 months ago

Toronto, Ontario, Canada 7-Eleven Full time
{"Marketing Roles at 7-Eleven Canada": "Marketing Manager Position Overview", "Marketing Goals": "Accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken.", "Key Responsibilities": "- Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.

- Develop integrated programs and events to generate affinity, trust and earned media / referral with target customers.

- Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.

- Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.

- Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals.

- Collaborate with cross-functional teams to integrate marketing plans and business results.

- Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.

- Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.

- Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.

- Provide analysis and insight to measure and improve marketing program effectiveness.

- Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.

- Plan and manage marketing budget, including monthly forecasting and accruals.

- Execute other projects as requested by Director.", "Requirements": "- Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.

- Demonstrated ability in making brand-appropriate & business building strategic decisions

- Demonstrated ability to ideate and develop plans through data and consumer insights.

- Self-motivated with ability to take initiative and pursue opportunities

- Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution

- Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives

- Excellent written, communication and presentation skills ; Strong quantitative skills required

- Works well independently and with a small team, project management skills and creativity a must

- Experience: 4-year bachelor's degree, 5+ years marketing experience required including briefing, managing agencies & contractor teams, Retail industry and project management experience required, Budget management experience required, Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.", "About 7-Eleven Canada": "7-Eleven Canada is a leading convenience store chain with a commitment to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.", "Why Work with Us": "At 7-Eleven Canada, we value creativity, collaboration, and a customer-first approach to marketing. Join our team of experienced professionals who are passionate about driving business success and making a difference in the communities we serve."}