Media Planning Manager

1 month ago

Toronto, Ontario, Canada Mediabrands Full time
Job Summary

The role of a Manager, Media Planning is to oversee and manage our integrated media planning product, assuming an active role on the business. This position involves supervising and managing employees, developing media strategies, and operating procedures. The ideal candidate will have a strong understanding of client objectives and Key Performance Indicators (KPIs).

Key Responsibilities
  • Develop and present integrated media plans, proposals, and analysis that meet client objectives and exceed expectations.
  • Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
  • Liaise with internal teams, partner agencies, and other departments to ensure media and client knowledge is current.
  • Ensure all media plans adhere to the agency's values, philosophies, and processes.
  • Lead the preparation and presentation of evaluations of media opportunities, trends, and issues of interest to clients.
  • Effectively manage client day-to-day planning requirements, with a strong understanding of client business objectives and KPIs.
  • Manage and lead a team of employees, providing ongoing performance feedback and support for professional development.
  • Inform leadership of potential challenges and opportunities related to client and/or people management.
  • Influence decision-making by encouraging appropriate strategies and benefits of offerings to clients.
Requirements
  • 5-7 years of experience in the Marketing and/or Advertising industry.
  • Manager-level experience in integrated media planning.
  • Knowledge of advertising in international markets (US, UK) is an asset.
  • History of developing positive on-going business relationships with a focus on client service.
  • Ability to develop and foster strong relationships and partnerships, both internally and externally.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
  • Previous experience managing and developing employees.
  • Proactive approach to problem-solving, supporting the team, self-development, etc.
  • Proficient with media research tools (e.g. MRI, Vividata, Neilson), and media tools (e.g. Prisma).
  • Curiosity, learning agility, with a passion for continuous development.
  • Experience with presenting.
  • Excellent communication skills (both written and verbal).
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Ability to travel as required.
About Initiative

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

What's in it for you?
  • Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to us.

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