Digital Media Innovation Manager

1 week ago


Toronto, Ontario, Canada Neilson Financial Services Full time
About the Role

We are seeking an experienced Digital Media Innovation Manager to oversee the creative team and drive strategic direction for social media content creation.

Key Responsibilities:
  • Team Leadership: Lead, mentor, and inspire a team of Paid Social Media Content Creators to deliver top-tier creative assets that align with overall marketing strategies.
  • Strategic Content Creation: Utilize AI-powered tools to produce high-volume content that can be scaled across platforms (Facebook, Instagram, TikTok, etc.), maintaining high engagement standards.
  • Innovation & Testing: Continuously push boundaries of creative innovation, identifying new ways to test content at scale. Lead efforts to quickly ideate, develop, and test creative ideas, driving efficiency through AI-enhanced tools.
  • Trend Identification & Implementation: Stay at the forefront of social media trends, ensuring produced content is current, relevant, and has high engagement potential. Provide direction to the team to capitalize on emerging trends and platform shifts.
  • A/B Testing & Optimization: Suggest testing various content formats and creative concepts, collaborating with the performance marketing team.
  • Cross-Platform Strategy: Ensure all creative outputs are optimized for various platforms, adjusting for different audience behaviors and platform-specific requirements.
Requirements:
  • 5+ years of experience in social media content creation, with at least 2 years in a leadership role.
  • A proven track record in direct response advertising for paid social is essential.
  • Strong experience in utilizing AI-driven tools to create, test, and scale content across multiple platforms efficiently.
  • Able to lead a content team with a focus on creative innovation, performance optimization, and delivering tangible results.
  • Proficiency in managing content creation for Facebook, Instagram, TikTok, and other key platforms, understanding platform-specific formats and audience engagement tactics.
About Us

At Neilson Financial Services, we're dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market.

Compensation Package:

The estimated salary for this position is £80,000 - £100,000 per annum, depending on experience. Additionally, you will receive a comprehensive benefits package, including health insurance, retirement plan, and generous paid time off.



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