Product Marketing Strategist

4 weeks ago

Vancouver, British Columbia, Canada T-Net British Columbia Full time
About GeoComply

We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech "Unicorn," we have been trusted by leading global brands and regulators for over ten years.

Our team is united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction.

The Role

We are seeking a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories.

In this role, you will focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap. You will work closely with the Product, Engineering, and Revenue teams, building trust by prioritizing customer-centricity and initiatives that drive customer value.

Key Responsibilities:
  • Partner with the Product team to develop and execute product marketing strategies, driving adoption of mature products and shaping roadmaps.
  • Conduct market research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
  • Develop compelling messaging and positioning that resonates with target buyers, with a sound understanding of competitive positioning.
  • Create sales enablement materials and collateral focused on the value our products add to customers.
  • Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
  • Develop a variety of content types, including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objectives.
  • Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
  • Develop and monitor metrics to track outcomes and effectiveness of marketing our products.
About the Opportunity

We offer a competitive salary range of $120,000 - $165,000 annually, along with a comprehensive benefits package that includes performance-based bonus and equity plans, generous paid vacation and sick days, extended health benefits, and a generous training and development allowance.

This role requires a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or Master's degree is preferred. The ideal candidate will have 5+ years of product marketing or product management experience in B2B tech, with 2+ years of experience in fraud or financial services.

About Us

We believe in being a force for good and making meaningful contributions to the communities we work and live in. Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting local communities, advancing equality, and harnessing our technology to protect vulnerable groups.

We value in-person collaboration and champion a hybrid work model that blends the energy of in-person teamwork with the flexibility to work from home. Our 3-day in-office policy fosters innovation, while also recognizing individual work styles and needs.

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