Senior Product Marketing Strategist

1 week ago


Vancouver, British Columbia, Canada Emburse, Inc. Full time

Emburse, Inc. is a leading provider of financial management solutions and we are seeking an experienced Senior Product Marketing Strategist to join our team.

About the Role

This key position plays a critical role in developing effective marketing strategies and plans to communicate the features and benefits of our products to customers and prospects.

Main Responsibilities:
  • Orchestrate Go-To-Market (GTM) launch activities and deliverables cross-functionally with various stakeholders and deadlines.
  • Lead GTM launch kickoff and go/no go meetings to ensure organizational readiness.
  • Understand and communicate buyer personas, value proposition, and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the market.
  • Build tools and content to best position solutions in the marketplace to drive leads.
  • Conduct market research to encompass competitive positioning and win/loss analysis.
  • Provide feedback to product teams on market needs to inform product strategy and roadmap.
  • Make recommendations for solution naming, positioning, pricing, packaging, and promotion.
  • Support Product Marketing needs across multiple products and solutions within the portfolio in parallel.
  • Provide strategic direction and recommendations for portfolio management.
  • Serve as a mentor to team members to support growth and development.
Requirements

To be successful in this role, you will need:

  • Bachelor's Degree required. Preferred: Marketing Degree or in a related Field.
  • 7+ years of related experience in Marketing, Product Management, SaaS, and B2B experience.
  • Ability to think and communicate strategically.
  • Ability to manage multiple projects at one time with little supervision.
  • Ability to present and influence an executive audience.
  • Ability to empathize with our users/market and assume their perspective.
  • Problem-solving and critical thinking abilities are highly required.
  • Excellent oral and written communication skills.
  • Ability to coordinate and communicate with other teams, especially with the product and sales.
  • Positive and flexible attitude; ability to adapt well to change.
  • Strong organizational and analytical skills.
What We Offer

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience and qualifications.



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