Paid Search Strategist

4 days ago


Toronto, Ontario, Canada President's Choice Bank Full time

We are seeking a highly skilled Paid Search Strategist to join our Digital Acquisition team. As a key member of our team, you will develop and execute data-driven search engine marketing (SEM) campaigns across multiple platforms to drive business outcomes.

The successful candidate will have a strong background in Paid Search and a passion for data-driven marketing. They will also possess excellent analytical skills, with the ability to effectively turn reporting and analysis into actionable insights and execution plans.

Responsibilities:

  • Develop and execute SEM campaigns to drive business outcomes.
  • Manage and optimize paid search campaigns and collaborate on SEO initiatives.
  • Implement enhanced conversions and leverage advanced technology solutions to harness first-party data.
  • Cross-functionally collaborate with marketing, creative, and data teams to ensure campaign alignment, reporting, and knowledge sharing.

Requirements:

  • Strong background in Paid Search.
  • Excellent analytical skills.
  • Prior experience in Credit Card or Everyday Banking acquisition.
  • Knowledge of bid management tools including Search Ads 360.


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