Senior Paid Search Strategist Role

4 days ago


Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time

**Job Description**

As a Senior Paid Search Strategist, you will lead the development and optimization of paid search campaigns for a major international brand. You will be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating internal and external teams on the evolving SEM landscape.

  • Develop and implement SEM strategies that drive business growth and improve performance.
  • Collaborate with cross-functional teams to align campaigns with overall business objectives.
  • Analyze data and provide actionable insights to clients through insightful reports.
  • Stay up-to-date with the latest trends in the SEM landscape and adapt our search strategies as needed.

**Required Skills and Qualifications**

  • 4+ years of hands-on experience managing and optimizing paid search campaigns.
  • Excellent written and verbal communication skills.
  • Strong presentation and storytelling skills with an emphasis on data visualization.
  • High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics).


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