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Architectural Lighting Product Marketing Manager

2 months ago

Oakville, Ontario, Canada GVA Lighting, Inc. Full time
Job Description

GVA Lighting, Inc. is seeking a highly skilled Architectural Lighting Product Marketing Manager to join our team. As a key member of our marketing department, you will play a crucial role in driving the strategic marketing efforts for our existing product portfolio and future new products.

Responsibilities
  • Conduct market research and analysis to understand the architectural lighting industry, market trends, and customer needs.
  • Develop marketing strategies to position GVA Lighting's products effectively within the market.
  • Create clear and compelling product positioning and messaging that highlight the unique value propositions of GVA Lighting's products.
  • Ensure consistent and effective communication of the product's value proposition to target customers.
  • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the architectural lighting market.
  • Develop strategies to position GVA Lighting's products against competitors effectively.
  • Lead cross-functional teams in developing comprehensive go-to-market (GTM) plans for product launches and updates.
  • Oversee the execution of GTM plans, coordinating efforts across marketing, sales, and other relevant departments.
  • Create and manage marketing collateral, sales materials, product documentation, and other marketing assets that showcase GVA Lighting's products effectively.
  • Collaborate to develop engaging content for marketing campaigns, social media, websites, and promotional activities.
  • Collaborate with the sales team to develop effective sales tools, training, and resources to enhance their product knowledge and selling capabilities.
  • Provide product training and support to the sales team to improve product understanding and sales efficiency.
  • Gather and analyze customer feedback to understand customer preferences and perceptions of GVA Lighting's products.
  • Utilize customer insights to drive product improvements and tailor marketing strategies.
Requirements
  • 5+ years of experience in architectural lighting industry (lighting design, specification, lighting product management, product design, marketing, and engineering sales)
  • Lighting savvy (good technical lighting knowledge, LC, CLD certifications are an asset)
  • Exceptional written and verbal communication skills in English with the ability to craft compelling messages tailored to different audiences.
  • Strong analytical and problem-solving abilities to analyze market data and make data-driven decisions.
  • Proven ability to manage multiple projects, prioritize effectively, and meet deadlines.
  • Ability to work collaboratively with cross-functional teams and influence without direct authority.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Familiarity with marketing tools, analytics platforms, MS Office, and ERP systems.
What We Offer
  • Competitive salary based on skills and experience
  • Room to grow your career
  • Opportunity to work on toptier products with a global impact
  • On-the-job training for valuable and transferrable skills
  • Continuous learning opportunities in the organization
  • Employer-sponsored health benefits and retirement savings plan

GVA Lighting, Inc. is an equal opportunity employer committed to the attraction, selection, advancement, and fair treatment of all individuals. In accordance with the Human Rights Code and Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of the GVA Lighting hiring process.