Marketing Growth Strategist, Commercial Business

4 weeks ago

Toronto, Ontario, Canada American Express Full time
Job Summary

We are seeking an experienced Marketing Growth Strategist to join our Commercial Growth Marketing team in Canada. As a key member of our team, you will be responsible for driving growth and market share from existing customers for the Commercial business.

About the Role

This role will report to the Sr. Manager – Commercial Growth Marketing and will work in partnership with the Account Management & Sales leadership and Data Analytics teams to enhance the current multi-channel customer engagement strategy, with a focus on growing customer spend, digital engagement and retention for managed and eManaged customers.

Key Responsibilities
  1. Campaign Management: Manage and execute campaigns that drive growth in customer spend by delivering robust marketing treatments leveraging customer signals and triggers.
  2. Strategic Partnerships: Collaborate extensively with key internal stakeholders (local and global) and external partners to create, align and execute a result-driven strategy.
  3. Digital Engagement: Develop & manage innovative and creative digital engagement strategies (email, mobile, Web-based) customer treatments that are personalized and industry-specific.
  4. Automation and Efficiency: Focus on launching tools and capabilities that bring efficiencies through automation (customer treatments, customer journeys, AD efficiencies).
  5. Growth Campaigns: Develop growth campaigns (spend stimulation, up-sell and supplementary card campaigns) and loyalty/retention programs for the SME managed portfolio.
  6. Data-Driven Decision Making: Utilize analytics (internal data and external industry trends) to deliver on an insight-driven marketing strategy.
  7. Collaboration with Account Development Team: Support telephone-based Account Development team by developing and executing call scripts and collateral.
  8. Results Analysis and Reporting: Analyze, understand and report on results and make use of this intelligence to influence future business decisions.
Requirements
  • Strategic Thinking: Strategic thinking & effectiveness – ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience.
  • Commercial Acumen: Ability to drive results with a focus on commercial outcomes with demonstrated results. Ensuring that initiatives are measurable, reportable, and reporting is provided in a timely and relevant manner.
  • Customer-Centricity: Customer-centric focus – ability to develop & execute strategies that are Customer First with a specific focus on multi-channel Client Engagement and capabilities that enable engagement.
  • Collaboration and Influence: A collaborative style of doing business – ability to influence, gain support, resolve conflict and work in a matrix organization. In particular, drive engagement across Account development, risk, data analytics, product & marketing.
  • Partnership Management: Partnership management – ability to influence and gain support with Account Management teams and Enterprise Data Analytics teams. Ability to understand and interpret large data sets is an advantage.
  • Analytical and Data Capabilities: Strong analytical and data capabilities – undertake ongoing campaign analysis to monitor marketing channel performance and ROI on investments as well as ability to define future strategies of growth.
  • B2B Marketing Experience: B2B marketing experience incorporating all mediums including digital is preferable.
  • Accountability: High personal accountability which leads to strong experience in driving results.
Preferred Qualifications
  • Educational Background: University degree in marketing, business administration, or similar careers. MBA considered an asset.
  • Experience: Minimum 1-2 years of experience in execution of digital marketing strategies and digital campaign management.
  • Project Management: Minimum 1-2 years of experience in project management and capability delivery in a matrix organization.
  • Sales and Account Development Experience: Experience working with Account Development of Sales teams to drive aggressive growth targets is considered an asset.
  • Communication and Influencing Skills: Superior communication and influencing skills. This includes writing call scripts, decks, presenting to peers and senior management, and being able to sell new ideas and solutions.
  • Customer-Centric Mindset: Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners evaluation.
  • Relationship-Building Skills and Growth Mindset: Excellent relationship-building skills and growth mindset with superior attention to detail.
  • Passion for Driving Results: Passion for driving results.
What We Offer

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries: $100,000 - $120,000 per year
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

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