Digital Experience Strategist
2 days ago
We are seeking a skilled Personalization Lead to support continued platform development and site migration. This position will play a vital role in tailoring and personalizing web content to enhance user journeys and experiences.
About the Role:
The ideal candidate will guide the direction of personalization, identify opportunities, design and develop campaigns, analyze results, and optimize the delivered experiences.
Main Responsibilities:
• Lead all web tailoring and personalization efforts to ensure content relevance and appropriateness for target audiences.
• Define and elaborate user journeys and desired experiences within digital interactions.
• Design, develop, implement, and support the implementation of personalization campaigns and experiments.
• Analyze experiment results and optimize personalization strategies based on data-driven insights.
Requirements:
A minimum of five years of experience in business analysis, IT, or digital transformation.
At least three years of progressive experience in designing, developing, evaluating, and optimizing personalization experiences on web platforms.
Key Skills:
Expert understanding of tailoring and personalizing web content to deliver effective user journeys and optimize conversion rates.
Extensive experience in evaluating web interactions and refining audience segments.
Strong experience in designing optimal web experiences and interactions.
Experience in designing sites hosted on leading DXP/CMS systems.
Proficiency in Google Analytics for in-depth analysis and reporting of web traffic data.
Solid understanding of search engine optimization (SEO) activities and analyzing search data.
Excellent presentation and reporting skills for management and executive audiences.
Strong problem-solving and root cause analysis skills.
Experience working in an agile mode of operations.
Experience managing work in Microsoft Azure DevOps.
Salary:
$120,000 - $150,000 per year, depending on experience.
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