Digital Experience Optimization Manager
7 days ago
Experis Canada is seeking an experienced Digital Experience Optimization Manager to support continued platform development and site migration efforts. This role is integral in evaluating data analytics, audience behaviors, and website performance to ensure desired outcomes.
Key Responsibilities:
- Lead web analytics and reporting efforts to evaluate DXP websites' performance and outcomes.
- Implement a data-driven approach to measure and optimize tailoring and personalization interactions, conversion rates, and user experience.
- Collaborate with internal teams to define desired experiences and identify opportunities for measuring and analyzing tailored web content.
- Develop and define experiments to test and optimize web content personalization.
- Guide stakeholders in understanding and applying data insights to enhance personalization strategies.
- Produce reports and presentations on website performance and optimization results for various audiences.
Requirements:
- Degree in Business, Technology, or related field.
- Minimum 5 years of experience in business analysis, IT, or digital transformation.
- At least 3 years of progressive experience in web analytics and data analysis.
Preferred Skills:
- Expertise in web analytics, performance reporting, and optimization techniques.
- Strong understanding of web content tailoring, personalization, and conversion optimization.
- In-depth knowledge of Google Analytics, with experience in evaluating web traffic data and identifying content adaptation strategies.
- Proven experience in evaluating web interactions and audience segments to support personalization.
- Experience with Drupal 10, Drupal multisite, and Acquia Site Studio analytics and tagging strategies.
- Familiarity with VWO Personalization and data-driven experimentation techniques.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience with data analytics tools like Power BI, Tableau, or similar.
- Knowledge of statistical analysis techniques such as regression and hypothesis testing.
- Strong communication and presentation skills, with the ability to engage with management and executive teams.
- Experience working in an agile environment and managing work in Microsoft Azure DevOps.
Salary Range:$120,000 - $160,000 per year
Location:Canada
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