Digital Experience Manager

1 day ago

Etobicoke ON, Canada Experis Canada Full time

We are seeking a highly skilled and results-driven Digital Experience Manager to support the continued development of our digital platform.

About the Role

This is an exciting opportunity for a seasoned professional with expertise in web analytics, performance reporting, and optimization techniques. As a Digital Experience Manager, you will play a key role in evaluating data analytics, audience behaviors, and website performance to ensure desired outcomes.

Key Responsibilities:

  • Evaluate DXP websites' performance and outcomes through web analytics and reporting efforts
  • Implement a data-driven approach to measure and optimize tailoring and personalization interactions, conversion rates, and user experience
  • Collaborate with internal teams to define desired experiences and identify opportunities for measuring and analyzing tailored web content
  • Develop and define experiments to test and optimize web content personalization
  • Guide stakeholders in understanding and applying data insights to enhance personalization strategies
  • Produce reports and presentations on website performance and optimization results for various audiences
Requirements

To be successful in this role, you will need:

  • Expertise in web analytics, performance reporting, and optimization techniques
  • Strong understanding of web content tailoring, personalization, and conversion optimization
  • In-depth knowledge of Google Analytics, with experience in evaluating web traffic data and identifying content adaptation strategies
  • Proven experience in evaluating web interactions and audience segments to support personalization
  • Experience with Drupal 10, Drupal multisite, and Acquia Site Studio analytics and tagging strategies is highly desirable
  • Familiarity with VWO Personalization and data-driven experimentation techniques
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience with data analytics tools like Power BI, Tableau, or similar
  • Knowledge of statistical analysis techniques such as regression and hypothesis testing
  • Strong communication and presentation skills, with the ability to engage with management and executive teams
  • Experience working in an agile environment and managing work in Microsoft Azure DevOps

Estimated Salary: $120,000 - $150,000 per year.

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