Marketing Operations Lead
3 weeks ago
Job Overview
We are seeking a seasoned Email Marketing and Operations Team Lead to join our dynamic marketing team at Questrade Financial Group.
About the Role
The successful candidate will be responsible for overseeing all marketing tech stacks to ensure seamless integration, enabling marketing initiatives.
About Us
Questrade Financial Group is committed to fostering a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect.
Key Responsibilities
- Collaborate with cross-functional teams to understand business requirements and identify appropriate martech solutions
- Design and execute a comprehensive martech implementation strategy and roadmap
- Manage the implementation of new marketing technology platforms to ensure compatibility with existing systems
- Oversee the configuration, integration, and testing of marketing technology platforms
- Journey design using advanced scripting to create personalization
- Conduct thorough quality assurance checks to ensure the accuracy and reliability of martech solutions and data
- Stay informed about industry trends and emerging technologies in the marketing technology landscape
- Collaborate with marketing and sales teams to align martech capabilities with customer journey mapping
- Ensure compliance with data privacy and security regulations in the implementation and operation of martech solutions
Requirements
- 2+ years in marketing technology implementation or related roles
- In-depth knowledge of marketing technology tools
- Experience with Adobe Experience Cloud or related platforms
- Familiarity with data privacy and security regulations
- Excellent communication and interpersonal skills
- Strong analytical skills and strategic thinker
- Exceptional time management and organizational skills
- Able to work flexible hours when requested
- Motivated by a fast-paced, multitasking environment
- Takes ownership of tasks and drives projects through to completion
What We Offer
- Competitive compensation package
- Paid vacation, personal, and sick days
- Health & wellbeing resources and programs
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
$120,000 - $150,000 per year
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