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At VERB Interactive, we're seeking a skilled Local SEO Specialist to join our team. As a key member of our digital marketing team, you'll play a crucial role in improving our clients' online visibility and driving business growth.
Key Responsibilities- Content Creation: Develop and publish high-quality content on Google Business Profile (GBP), including selecting images, writing and editing posts.
- SEO Reporting: Create and present comprehensive SEO reports to clients, providing actionable insights and recommendations.
- Citation Management: Audit and update citation sites across the internet to ensure accuracy and consistency.
- GBP Management: Audit GBP listings and develop content calendars to optimize online presence.
- Keyword Monitoring: Continuously monitor local SEO keywords to stay ahead of the competition.
- Team Collaboration: Work closely with the Accounts team and other departments to ensure seamless task completion.
- Strategic Thinking: Continuously brainstorm innovative SEO strategies and tactics, and communicate ideas to the team.
- Professional Development: Participate in SEO team training activities and assist with other SEO tasks as required.
- Industry Knowledge: Stay up-to-date on the latest SEO and integrated marketing trends.
- 2+ years of local SEO experience.
- Post-secondary education in marketing, communications, or equivalent experience.
- Previous experience managing GBP listings and/or social media campaigns.
- Experience managing local SEO efforts for multiple clients, with a focus on the travel and hospitality industry.
- Working knowledge of Google Analytics or other analytics tools.
- Demonstrated ability to write and create content for SEO and/or social media.
- Hands-on experience auditing and updating online citations.
- Comfortable presenting reports to clients and able to clearly explain decision-making rationale.
- Able to take constructive criticism as a learning opportunity and apply feedback as needed.
- Knowledge of online marketing channels and marketing tactics outside of organic search or local SEO.
- Proven ability to manage multiple projects simultaneously.
- Strong attention to detail, analytical, and problem-solving skills.
- Excellent written and verbal communication.
- Highly organized with the ability to function in a fast-paced business environment.
- 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up claims.
- A wellness spending account.
- Company matching RRSP program.
- Top-up for Parental/Pregnancy leave.
- Remote and flexible work arrangements.
- Transit and fitness discounts.
- Recreational sports teams.
- Learning and development opportunities with a multitude of resources.
- Internal recognition programs.