Head of Marketing Sciences

2 weeks ago

Old Toronto, Ontario, Canada Lyft Full time
About the Role

We are seeking a highly skilled Head of Marketing Sciences to join our team at Lyft. As a key member of our Marketing & Communications team, you will play a critical role in driving a strategy that connects insights to measurement and impact of everything that Lyft does.

Key Responsibilities
  • Customer Segmentation: Help define and develop segments of Lyft's customers (rider and driver) and their valued behaviors to help deliver growth.
  • Data Collection and Accessibility: Assist in best-practices for data collection and accessibility to help marketing teams action off analytics and insights.
  • Brand Measurement: Define the scope and framework for brand measurement at Lyft, this may include work streams such as econometric modeling, brand valuation, and brand impact on performance marketing.
  • Talent Attraction and Retention: Help attract and retain brand analytics talent to support the measurement and optimization of brand spend.
  • Statistical Techniques and Experiment Design: Help supervise and guide the statistical techniques and novel experiment design to help measure the impact of a variety of brand investments.
  • Cross-Functional Collaboration: Work cross-functionally with data science and analytics teams at Lyft, ensuring best practices and knowledge share across like functions.
  • Technical Skills: Possess functional knowledge of SQL or HIVE.
  • Customer Acquisition and Brand Spend: Understand all stages of customer acquisition and help define the impact of brand spend within this funnel.
  • Campaign Performance Reporting: Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team.
  • Budget Allocation: Recommend budget allocations based on learnings.
  • Analytics Framework: Partner with external vendors and internal channel managers (Comms, Brand, Social, Acquisition) to design proper analytics framework.
  • Vendor Management: Work with external vendors to ensure they have the data necessary to carry out campaigns as well as to ensure that they run campaigns in a measurable way.
  • Technical Guidance: Provide technical guidance on models and analyses.
  • Cross-Functional Collaboration: Collaborate and develop relationships with cross-functional business teams at HQ.
  • Analysis and Presentation: Structure and present analyses to executives and other key stakeholders.
  • Decision-Making: Serve as a champion of sound decision-making for the marketing team.
Requirements
  • Education: B.S. in economics, applied math, statistics or other quantitative field; M.S. or PhD strongly preferred.
  • Experience: 10+ years experience in an analytics role or equivalent; management experience required.
  • Technical Skills: Strong SQL and Excel skills. Experienced with at least one scripting language (R, Python, SAS, etc).
  • Soft Skills: Superb oral and written communication skills; extremely attentive to detail. Ability to thrive in a fast-paced startup environment. Ability to attract and develop analytics talent to help support the mission.
  • Marketing Analytics Experience: Experience in marketing analytics. Experience with brand advertising strongly preferred.
Benefits
  • Health and Dental Coverage: Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental Health Benefits: Mental health benefits.
  • Family Building Benefits: Family building benefits.
  • Health Care Savings Account: Access to a Health Care Savings Account.
  • Paid Time Off: In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • Floating Holidays: 4 Floating Holidays each calendar year prorated based off of date of hire.
  • Sick Days: 10 paid sick days per year regardless of province.
  • Parental Leave: 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse workplace and strictly prohibit harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

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