Trade Marketing Manager

6 days ago

Etobicoke, Ontario, Canada OpTalent | Ontario | Recruitment Full time
{"title": "Manager, Trade Marketing Content", "description": "Transforming Hardscape Possibilities into Reality

Our client is a leading hardscape company that sees possibilities in every backyard, front porch, and driveway. As the Manager, Trade Marketing Content, you will bridge the gap between product complexity and contractor simplicity, crafting a go-to-market strategy that establishes our client as the authority for "How to Build" digital training content in the hardscaping industry.

Key Responsibilities:
  • Establish and lead the execution of a comprehensive plan to elevate our client as the authority for "How to Build" content on YouTube and through organic and paid search.
  • Collaborate with an external agency partner to develop compelling "How to Build" animated or live video content.
  • Develop the technical resources go-to-market playbook for new product launches, encompassing all technical resources required by hardscape contractors to use the products.
  • Drive the execution of technical materials for hardscapers, including project installation manuals, product-specific installation instructions, and advanced techniques.
  • Proactively manage and elevate the content across the client's Contractor website, including the Hardscape Education Centre, directing updates to images, blogs, articles, and gated content.
  • Maintain relationships with current external tools and training partners and investigate strategic alliances with new prospective adjacent partners.
What Will Make the Candidate Successful:
  • Highly organized and collaborative, with a proven track record of translating technical product knowledge into industry-leading digital content.
  • Innovative thinkers, unafraid to chart a path into new areas without existing processes.
  • Strong internal selling skills with a bias for action to deliver exceptional outcomes and results.
  • Motivated to lead large-scale, company-wide projects, influencing across all levels of the organization, and can pivot as needed to respond to a fast-paced, ever-changing environment.
Qualifications:
  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience leading the development of digital content, including live/animated video production.
  • Experience leading creative agencies through complex, large-scale projects.
  • Understanding of SEO, Google, YouTube, and performance analytics with a focus on continuous improvement.
  • Enthusiasm for learning about the construction process and the ability to absorb, retain, and leverage technical information.
  • Confidence in leading high-profile projects, keeping details organized, and ensuring all deliverables are on time.
  • Ability to lead initiatives across a highly matrixed team.
  • Proven ability to earn trust and influence non-direct reports.
  • Strong communication and presentation skills.
  • Experience in B2B and/or technical products is an asset.
Compensation:
  • Competitive salary with an additional 10% bonus opportunity.
  • 3 weeks paid vacation, plus a paid holiday December closure.
  • Escalating employer-match pension contributions after one year of service.
  • Generous corporate profit-sharing program.
  • Comprehensive benefits package, including Health, Dental, and Life Insurance coverage.

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