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Marketing Director
2 months ago
Responsibilities:
* In coordination with the Head of Digital and Chief Brand Officer, identify key marketing stories to tell customers across channels (email, social, digital ads, web)
* Own content planning, copywriting, and briefing for all channels. Provide direction and feedback on photography and graphics for all marketing assets (email, social media, ecom, product, packaging, and more)
* Oversee daily e-commerce operations, including site content optimization, merchandising, and adding new inventory to the website via Shopify
* Concept and create social media content that drives brand objectives
* Brief creative & editorial partners on holistic content plans. The resulting assets and content should be in service to the Digital teams in order to drive the business while pushing for brand consistency and elevation
* Manage budgets and resources to deliver efficient and effective marketing initiatives
Cross-functional accountabilities:
* Product and Merchandising teams to clearly understand seasonal product strategies, flow calendars, and design inspiration
* Digital channel owner to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what's working to drive engagement and conversion
* Supporting the team on seasonal planning initiatives including preparing monthly product launch briefs to inform creative & editorial outputs
* Responsible for understanding marketing and communication needs of the business and all its channels, incl. Retail, Wholesale, eCommerce; and setting priorities for marketing implementation
* Leading omni-channel implementation for strategic marketing projects
Requirements:
* Bachelor's Degree required
* Approximately - years of Marketing experience, retail and/or footwear industry preferred
* Experience in strategizing, developing, and delivering upon Marketing strategies to meet company objectives
* Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners
* Proficient in Google Suite
* Knowledge of Shopify Plus, Figma, and Klaviyo a plus
* Highly organized and able to work both independently/cross-departmentally
* Enthusiastic and eager to grow and learn with the company
About GREATS:
GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high-quality footwear at an exceptional price/value proposition for today's consumer. Our commitment to you is to create sneakers with a premium fit and feel that's built to last. We make shoes that last a lifetime and we like to make them in a responsible way.
GREATS is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.
If you're passionate about marketing and thrive in a collaborative environment, we'd love to hear from you.
