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Strategic Marketing Leader

2 months ago

Vancouver, British Columbia, Canada Devsinc Full time
Company Overview:

Devsinc is a leading software development agency, specializing in delivering a range of technology solutions through staff augmentation, dedicated teams, and complete software outsourcing.

We're a rapidly growing company, with tens of millions in revenue, and a strong track record of organic success and referrals.

We're poised to expand further by establishing a robust marketing function to drive business growth and market expansion.

Role Overview:

We're seeking a strategic and results-driven Head of Marketing to oversee our go-to-market engine.

This role will be critical in scaling our marketing team, driving lead and revenue growth, and ensuring the alignment of marketing strategies with our overall business objectives.

The Head of Marketing will report to the Chief Business Officer and be supported by regional leaders and experienced leaders across sales, partnerships, and customer success.

Key Responsibilities:
  • Marketing Systems and Workflows: Own and improve our marketing systems and workflows to streamline processes and enhance efficiency.
  • Content Marketing: Create and manage content marketing and paid activities across the organization to drive engagement and conversion.
  • Marketing Alignment: Ensure all marketing efforts are aligned with Devsinc's business goals and objectives.
  • Marketing Funnel Expansion: Develop strategies to expand the marketing funnel and establish scalable processes for growth.
  • Website Enhancement: Enhance the website for clarity, user experience, and brand alignment to improve lead generation and conversion.
  • Competitor Research: Conduct in-depth research on competitors to refine market positioning and stay ahead of the competition.
  • Content Strategy: Develop and implement a content strategy for various stages of the buyer's journey to engage and convert target audiences.
  • Resource Utilization: Utilize resources for content creation, including blogs, infographics, case studies, whitepapers, webinars, and videos to drive engagement and conversion.
  • Hyper-Personalized Marketing: Launch hyper-personalized marketing campaigns targeting specific segments to drive engagement and conversion.
  • Lead Generation: Transform the website into a lead generation hub with targeted landing pages and CTAs to drive lead generation and conversion.
Requirements:
  • Senior Marketing Leadership: Proven track record of success in a senior marketing leadership role, preferably within the technology or software development sector.
  • Marketing Team Management: Experience in managing and scaling marketing teams to drive growth and efficiency.
  • Strategic Thinking: Strong strategic thinking and analytical skills, with the ability to drive data-informed decision-making.
  • Leadership and Team Management: Excellent leadership and team management skills, with a focus on mentoring and developing high-performing marketing teams.
  • CRM and Marketing Automation: Strong understanding of CRM systems and marketing automation tools to drive efficiency and effectiveness.
  • Communication and Interpersonal Skills: Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and regions.
  • Canadian National or Work Permit: Must be a Canadian National or have an active work permit.
Benefits:
  • Leadership Opportunities: Opportunity to shape the future of Devsinc as a key member of the leadership teams.
  • Competitive Compensation: Competitive salary with a performance-based incentive plan.
  • Initial Budget: Initial budget to hire and support two sales development specialists, with potential to expand the team.
  • Comprehensive Benefits: Comprehensive benefits package including health, dental, and vision insurance.
  • Professional Growth: Opportunities for professional growth and advancement within a supportive and innovative environment.
  • Collaborative Culture: Vacation policy and a collaborative workplace culture.